Adshel competition winner creates poster to discourage vandalism
A Melbourne design student has won an Adshel competition where entrants were asked to create a poster that discourages vandalism.
The announcement:
A striking poster by Melbourne design student Olivia Vines has been chosen as the winner of the Adshel Anti-Vandalism Challenge and hits the streets in bus shelters nationally from today.
The competition, launched in January, called on design students across the country to create a poster campaign discouraging vandalism among 14- to 25-year-olds.
Olivia is a student at CATC Design School in Melbourne, one of Australia’s largest private vocational design schools with courses available in the fields of graphic design, interior design, multimedia and photography. As well as seeing her campaign displayed on bus shelters nationally, Olivia will receive a return air ticket to a bus shelter of her choice in any Australian city.
The judges, Three Drunk Monkeys creative director Noah Regan, 303 executive creative director Simon Langley, and Canterbury Council general manager Jim Montague chose Olivia’s submission on the strength of its clear call to action and design which is in keeping with the street environment. They also felt the poster encompassed all levels of vandalism, rather than focusing on a single aspect.
Noah Regan, Three Drunk Monkeys creative director, said: “The winning creative was easily the standout work. Simple and bold art direction with a catchy and direct message. It also answered the brief in the clearest and simplest way.”
Elvira Lodewick, Adshel marketing director Australia & New Zealand, added: “We believe the messaging of the campaign comes across strong without being authoritarian and is clear and direct enough to be a successful outdoor campaign on the Adshel media network.”
As part of its outdoor advertising agreements with councils around the country, Adshel provides, cleans and maintains bus shelters at no cost to the community. Unfortunately, graffiti and vandalism to bus shelters cause millions of dollars of damage each year and affect community environment. The Anti-Vandalism Challenge aims to tackle this problem with a new and inclusive approach.
Adshel has identified 200 shelter locations in Sydney and Melbourne prone to vandalism, and will put transparent decals of the Olivia’s winning poster on the shelter glass, in addition to the campaign running in other locations across the country.
This morning I saw this poster (at the tram stop) with a cartoon face scribbled over the hood. I do not endorse vandalism, but did have a giggle. Sadly a headline implying ‘don’t vandal’ is like a red rag to a ball. No discredit to the artist.
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Shouldn’t it say “Don’t turn your back on vandalism”?
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