Annis and Rabbit axed by SAFM

Craig Annis, Hayley Pearson and Dave 'Rabbit' Rabbetts

Southern Cross Austereo has axed the breakfast team for Adelaide radio station SAFM.

Craig Annis and Dave ‘Rabbit’ Rabbetts are to leave the show at the end of August – however Hayley Pearson will remain on the show.

James Pedersen, GM, Southern Cross Austereo Adelaide said: “This is a very considered decision, and one we don’t take lightly. I would sincerely like to thank Craig and Rabbit for their hard work and dedication over the past years. Craig and Rabbit are both great talents in their own right, and the business is working closely with both of them to ensure they remain part of the SCA family”.

Pedersen added: “The radio landscape is ever evolving. We must constantly evaluate our brand’s position in the environment, ensuring it continues to connect with our audience”.

The news comes the day before the next round of radio ratings, to be revealed by Nielsen.

The last set of ratings saw SAFM down 0.9 percentage points, to claim 9.6% market share and position fifth. However, in February the station was on 11.5% share.

Comments


  1. Hmmmm...
    6 Aug 12
    3:02 pm

  2. That’d be right. Keep the one with the tits.

    Commercial radio and TV is awesome.

  3. Arvo Listener
    6 Aug 12
    5:14 pm

  4. Rabbit is the best out of the three – why is he to go?

  5. What?
    25 Aug 12
    1:25 pm

  6. I agree with Arvo Listener, I listen to the breakfast show just for Rabs!