Bisolvon launches ‘I hate people coughing on my head’ campaign
Bisolvon, the Boehringer Ingelheim cough medicine brand, has launched a YouTube video showing people’s reactions when they are coughed on by a stranger.
The “I hate people coughing on my head” campaign, which includes a Facebook page and the release of new research, has been created to coincide with the cold and flu season.
The video has been created off the back of Bisolvon-commissioned research by McCrindle Research, which found that 87 per cent of people surveyed said that they had experienced someone coughing on them “without covering their mouth or turning away”, while 86 per cent said a chesty cough in a public place is much worse than a burp or belch.
In other findings, 54 per cent rated an uncontrolled cough as “extremely or very annoying” and rated poor cough etiquette to be on par with inconsiderate smokers and people who leave their chewing gum behind.
(October 22 2011 update: Concerns have been raised by the ABC’s Media Watch about the quality of research carried out by McCrindle research)
Palin Communications led the campaign strategy and PR, with a new TV ad created by Renard to be launched next month.
The YouTube video was created by Hive. Palin confirmed that the people shown being coughed on in the video were not actors, but were consumers who agreed to sign release forms after they were informed they had been filmed as part of the campaign.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Healthy or sick, I do not want some idiot working for an ad agency coughing in my face then explaining it’s all for a viral video.
That’s more rather than less likely to make me want to punch them in the face.
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A pet peeve of mine – coughing and sneezing into the air. But I did find this ad funny
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It will be funny until one of them cops a smack in the gob. Now THAT would make good viral
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cough..viral..oh, I get it
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Scratch Bisolvin off my purchase list.
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Obviously the result of the PR company trying to be clever. Try again.
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Uh, NSW Crimes Act… ‘common assault’. Look it up folks, intentionally coughing on someone like this is a crime. If someone pulls this stunt on me, I’ll call the cops & press charges. Did these idiots take ANY legal advice? (protip: the ‘victims’ must also be paid actors)
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As someone who worked in major hospitals, basic infection control is practiced by VERY few, so I applaud the video. There is a huge number of people who visit patients in intensive care with colds and flus and other ad campaigns telling people to soldier on and continue spreading their disease instead of staying at home. Most people don’t get the flu vaccine. Most people still think it is acceptable to cough onto their hands. Look around this winter and see how many people practice the basics. The next campaigns could be “I hate people coughing on their hands” and “I hate people soldiering on and spreading disease in the workplace”.
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