Colgate launches design your own toothbrush contest through MCN

Dental care brand Colgate has launched a campaign for its new kids’ toothbrush Colgate Design-it.

The integrated campaign, exclusively through Multi Channel Network, centres on a competition for kids to design their own toothbrush.

Over 10 weeks young viewers of channels the Cartoon Network and Boomerang can enter a design-your-own-toothbrush using a branded ‘drag and drop’ game.

The game aims to reflect the way children can personalise their Design-it toothbrush with stickers. Kids can win prizes including an LCD TV, Xbox with XBox Kinnect.

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