CommBank reveals its ‘Can’ characters in new James Magnussen pre-Olympics ad

james magnussen commbankCommBank’s new “Can” campaign has headed in a new direction with the introduction of comedy characters featuring the three letters C, A and N, and their enemy T.

The ad features swimmer James Magnussen whose Olympic efforts are sponsored by CommBank. He was unveiled as an ambassador at the beginning of the month.

The ad features C, A and N boosting Magnussen’s self belief, while T talks him down.

The new CommBank campaign has been created by M&C Saatchi. Other ads will feature hockey star Jodie Schulz and javelin thrower Kim Mickle between now and the end of the Olympic Games.

Comments


  1. Cirlcing Sharks
    19 Jun 12
    1:47 pm

  2. This campaign is truly stunning in its unerring ability to continually hit new lows.

  3. Tom
    19 Jun 12
    1:58 pm

  4. Nice stuff.

  5. Simon
    19 Jun 12
    1:58 pm

  6. I asked Comm Bank for a $10k business overdraft last week. Guess what they said?

    Can’t.

    Ho hum.

    Simon
    http://www.TwoCentsGroup.com.au

  7. Jake Taylor
    19 Jun 12
    2:05 pm

  8. Wowsers. The only redeeming feature in that ad is James Magnussen.

  9. Jay Z
    19 Jun 12
    2:11 pm

  10. Clients always get the kind of advertising campaigns they deserve.

    So the idea of this campaign is about letters ?

    Could it be that is how “CBA” found “M&C”.

    Sponsor the Olympics. And ensure all the boys with the cigars get
    to go. CR@P!

  11. Tbone
    19 Jun 12
    2:20 pm

  12. Poor T got bullied off a cliff by those CANs.

  13. 1st year film student
    19 Jun 12
    2:27 pm

  14. Ha ha

  15. Edwina Storie
    19 Jun 12
    2:41 pm

  16. Good balance of Tall Hot Guy and Funny Quirky Guys

  17. Runaround
    19 Jun 12
    2:42 pm

  18. Fun spot, such a refreshing change from the usual jingoistic rubbish that’s served up around Olympic time.

  19. richie
    19 Jun 12
    2:55 pm

  20. i like it.

    its kinda silly and fun.

    much better than the previous ‘dog outside a bank’ effort i reckon

  21. Kelly
    19 Jun 12
    3:05 pm

  22. Gee, that’s brilliant! NOT. About as irrelevant as the launch ad with Toni Collette. I am a commbank customer and cringing at every new ad in the campaign.

  23. Thomas
    19 Jun 12
    3:58 pm

  24. Oh guys come on it’s a brillant ad!

    *I promise I don’t work for CBA.

    Haha

  25. Peter Rush
    19 Jun 12
    4:11 pm

  26. Cool! A big serious bank not taking itself seriously. This could go somewhere if the dialoue/gags are given a bit more love. Be a nice brief for a writer with some comedy skills.

  27. anne dil ark
    19 Jun 12
    4:22 pm

  28. wish we’d done the same thing as the NAB work today. its so much better.

  29. jeez thats good
    19 Jun 12
    4:30 pm

  30. thats the best olympic work ive seem so far

  31. CBank
    19 Jun 12
    4:43 pm

  32. The version that got scrapped can be found here -

    http://cuntbank.tumblr.com/

  33. Cirlcing Sharks
    19 Jun 12
    4:44 pm

  34. Comedy is a great way of describing how this campaign is unfolding Pete, but sadly, it’s more like laughing at you, rather than with you.

  35. Rushdie
    19 Jun 12
    5:04 pm

  36. Na, this has got potential. Think Jack Black meets Smarties.

  37. Gold Member
    19 Jun 12
    5:17 pm

  38. No. 15 We have all been thinking just the same thing.

    That anti “CAN” ad campaign virtually wrote itself.

    Hopefully that Viral stuff will start spamming outdoor sites,
    and we might have a Banksy style revolt that the big 4
    cannot ignore.

    Not my line but “There is more power with the people, than
    with the people in power”.

    Would NOT want to be the dude who oversaw this campaign if it did
    ever take hold.

  39. Lawrence Lawry
    19 Jun 12
    5:41 pm

  40. I’m not sure that the best Olympics preparation is being chased around the countryside by a pack of CANT’s.

  41. Halong Victory Cruise
    19 Jun 12
    7:48 pm

  42. Hopefully that Viral stuff will start spamming outdoor sites

  43. ben
    19 Jun 12
    11:59 pm

  44. Any reason why the bank has taken down their launch spot?

    http://www.youtube.com/watch?v.....r_embedded
    or
    http://mumbrella.com.au/commba.....-can-93853

  45. Rob R
    20 Jun 12
    9:28 am

  46. Comm bank has a great sense of humour! I’ve totally bought this whole campaign. They really are a funny aspirational brand that I must have my money with. Doing the Can-Can right now in tribute as they once again CAN’T pass on the full rate drop. Piss off and take the rest of them with you! Can’t wait till account numbers are portable and we can move our money from bank to bank at will, hopefully One Big Switch will turn its hand to banking and make them really work hard for personal account holders.

  47. mumbrella
    20 Jun 12
    9:41 am

  48. Hi Ben,

    I understand they only licenced it with Toni Collette for the first few days of the campaign