DDB launches ‘make it famous’ campaign for graduate program
DDB Australia has marked the launch of its 2014 graduate program with the creation of a series of ads for everyday objects including a feather, lock of hair, a twig and tumble dryer lint.
The theme of the 2014 program is ‘Make It Famous’ where potential graduates will be given the challenge of making famous a mundane item such as a rock, pen lid, key, lint, toilet paper roll or lollipop stick.
To launch the campaign, DDB has partnered with a number of illustrators to bring these objects to life. The objective according to the agency is: “to make these everyday objects impossible to ignore”.
Dylan Harrison, executive creative director DDB Sydney said: “Advertising is about finding a truth in every product and revealing it in a creative way, and that’s what we wanted to highlight with this campaign. The diversity of creative responses we received for the campaign is impressive and really allows us to see these ordinary objects in new and unusual ways”.
The agency is looking for people candidates with experience across marketing, advertising, digital, branding and PR. Successful applicants will have the opportunity to work throughout the DDB Group.
This year DDB took on a record 8 graduates across various accounts and business departments including RAPP, Tribal, Interbrand, Westpac, Wrigley’s, Volkswagen, McDonald’s & Mango.
Chris Brown, CEO DDB Group Australia is himself a member of DDB’s graduate program having come from the program 16 years ago. “The DDB Graduate program has evolved with the changing nature of marketing communications and our graduates are offered training across all areas of the business, from production to digital, planning, account management, social media and PR,” said Brown.
“This year’s Make It Famous campaign provides applicants with the opportunity to demonstrate their strategic thinking and creativity and we are excited to see what the potential candidates come back with.”
The work will be seen in universities across Sydney over the coming weeks to raise awareness of the program amongst candidates. The full suite of illustrative work can be found on the DDB Grad Program Pinterest page.
CREDITS:
DDB
Creative Directors: Guy Lemberg & Adam Ledbury
Creatives: Simon Friedlander & Daniel Ieraci
Graduates: Samantha Russo, Chelsea Lamond
ILLUSTRATION
Jacky Winter Group: Kate Banazi, He She It They I, Mark Godoy, Mimi Leung, Georgia Perry, Bobby Haiqalsyah, Ben Sanders
The Illustration Room: Chrissy Lau, Petros Bouloubasis, Michael Crampton, Rob Cowan, Kirsten Harris, Carmine Bellucci
The Drawing Book: Jouie Joyce, Bill Hope, Frant Kantor, Jo Ley, James Briscoe
Freelance: Lucas Savelli (Verdura)
