Kellogg’s and Ford sponsor Farmer Wants a Wife
As the next season of Nine’s reality series The Farmer Wants a Wife airs tonight, Kellogg’s and Ford have been revealed as sponsors of the show.
The announcement:
Australia National | Kellogg’s and Ford have both secured an exclusive sponsorship deal for the eighth series of ‘The Farmer Wants a Wife’, both managed by Mindshare ESP.
Spring is the time for new beginnings, new routines and renewal. A perfect time for women to refresh their body so they can embrace all that Spring and the warmer weather has to offer. Leading into Spring, Jo Finchamwill act as the face of the All-Bran The Farmer Wants a Wife sponsorship.
Anna Vuong, Kellogg’s Media & Digital Manager said “Jo Fincham who found love with Farmer Rob Hodges in season two of TFWAW has now found a new perfect partner with All-Bran that fits into her busy life and most importantly helps her feel good this Spring. It is really exciting to be partnering with The Farmer Wants a wife this year, as it is part of a broader multimedia Spring campaign for the brand. Mindshare ESP has done a tremendous job of bringing this to life”
Ford who are second-year sponsors of the show will continue to re-ignite the great Australian romance with Ford through an integrated TVC. Highlighting how the Ford Territory brings loved ones together the creative will feature a country famer and city living career woman, who are in long distance relationship. The campaign will be supported by a multi-platform consumer promotion to win a romantic trip for two to Byron Bay where the first episode of The Farmer Wants a Wife season eight is filmed.
Scott McGregor, Ford said “Following the success of our partnership on The Farmer Wants a Wife last year, it made total sense to support the show again. We’re placing Ford at the heart of conversations about love and across a multi-platform campaign we’ll be demonstrating the Ford Territory can enable consumers to navigate city streets then escape to the country down a dirt road.”
‘The Farmer Wants A Wife’ premieres this Wednesday 15th August on Channel 9.
Credits:
- Mindshare ESP – Media Agency
- 9MM – Production
- JWT – Creative Agency
- Wunderman – Digital & Direct Marketing Agency
- Pulse – PR Agency
Source: MindShare press release
I’m glad Jo Fincham has “refreshed her body” with All Bran so she can embrace all that Spring (sic) and the warmer weather has to offer.
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