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Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
LivingSocial-Pizza Hut deal sees 163,093 pizzas sold in a week – ‘biggest group buying deal yet’
LivingSocial is claiming the biggest group buying deal in Australia yet through a tie-up with Pizza Hut – bettering Scoopon’s deal with Hungry Jack’s two months ago.
The deal saw 163,093 $2 seven-inch Pizza Mias sold in a week on LivingSocial Australia’s website.
The Hungry Jack’s deal offered Scoopon’s 2m subscribers a $2 Whopper and fries meal deal through its coupon deal.
However, LivingSocial claims its Pizza Mia deal outdoes the Scoopon Hungry Jack’s offer, since its own deal required consumers to commit to the offer in advance, not just download a coupon with the option not to redeem it.
Adam Rigby, executive GM of LivingSocial Australia and New Zealand said: “LivingSocial’s Pizza Hut deal was so compelling that Australians opened their wallets, not just clicked to download, showing their commitment to redeem. A seven-inch pizza for just $2.00 is what inspired such an exceptional response.”
He added: “With 163,093 pizzas sold nationally, this is Australia’s best group buying deal. The success of the offer shows that Australians are very much motivated by exciting deals at great prices. We’ll be continuing to offer more great deals in the future.”
The LivingSocial Pizza Hut voucher was redeemable when ordering through pizzahut.com.au for orders picked up from Pizza Hut restaurants.
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Comments
23 May 12
4:25 pm
163,093 pizzas sold? No, 163,093 coupons sold – with the average “breakage” rate for group buying deals sitting at about 30% that’s still pretty good. However, the lower the value of the “product” the higher the breakage.
Let’s challenge both Scoopon/HJ’s and Living Social/PH to declare the redemption numbers!
btw, can KFC do one too please?
23 May 12
4:28 pm
The living social deal wasn’t any good, when you take into account the $8 delivery charge, you hardly make a saving. Scoopon sold 650,000. Regardless of what this character thinks, that’s still a shortfall of nearly half a million vouchers sold.
23 May 12
4:37 pm
Why is it I only ever get deals for facials or spa treatments on these….
23 May 12
5:25 pm
Why on earth would you bother with Pizza Hut or Domino’s, unless your local Italian wood fired pizza take way was shut and you were stoned and starving late at night or a skint student? Why oh why would you do it? Oh, I think I have just answered the question?
23 May 12
5:43 pm
Jim, you’re assuming the breakage stays the same on a free coupon vs a paid for one. The average coupon sells for approx. $35 and 30% of purchasers still leave it sitting by the printer! Logic would suggest a totally free coupon will have a much lower redemption rate. I’m not poo pooing it, just questioning the what success looks like.
23 May 12
7:16 pm
What chance have PH got of increasing market share and profits long term by conducting such a deal? Reeks of desperation.. RIP Pizza Hut
23 May 12
7:50 pm
Don’t think all the Pizza Hut stores knew about or supported this deal. Our Hobart store owner was not supportive and knew nothing about it. Was kind enough to honored the deal. But beware!
23 May 12
11:54 pm
This is a brilliant outcome for Pizza Hut. Why all the negative comments? Tall Pizza Syndrome?
24 May 12
9:06 am
Soo much negativity!!
Yes, Pizza Hut pizzas are pretty bad, and will this deal mean they suddenly have vast numbers of new customers who taste the $2 offering and keep buying?Probably not.
But what will have happened is that not only will people get their $2 pizza, they will then be upsold on things like soft drinks etc so this is a win for Pizza Hut.
Also, lets not forget that a certain number of the 163K sign ups will be new customers for living Social so they also do well on the data front.
Lets see this positive here guys….its a win for both Pizza Hut and living Social. Also we get cheap (if not great) pizza. Who loses?
24 May 12
9:33 am
Breaking news.
Pizza Hut offers Pizza for $2
Sells lots of pizzas.
24 May 12
11:08 am
Living Social helping keep Australia healthy.
24 May 12
1:07 pm
Love it Gina.
I bet many companies could generate the sales themselves, via Facebook and Twitter if they offered such a discount…
Any stats surrounding a brand’s own social platform generating such reach for a similar discount..?
24 May 12
1:08 pm
I’ve noticed a close correlation recently between companies doing a daily deal and companies going bust, usually about a month after their deal.
I hope Pizza Hut is ok.
24 May 12
3:45 pm
$2 for a Pizza, I’d pay that for the novelty
24 May 12
4:10 pm
Deal of the Day sites aren’t a sustainable model… Doesn’t work long term. For the client, they can’t offer this deal again or at least not for a long time. Same goes for any other business.
25 May 12
10:43 am
I heard Hungry Jack’s had revenue of over $500,000.00, an up-sell rate of 38% and sold over 250,000 Whoppers. That was done in 48 hours, so, Pizza Hut’s efforts didn’t touch Scoopon and Hungry Jack’s.
13 Jun 12
5:34 am
I bought this deal. Only used once then the rest, unable to use it. Called Pizza hut then they said they cannot cope with the demand so those vouchers will never work anymore. They give living social phone number as they are unable to help. I think Pizza Hut just want to get customer to sign up their mailing list.