Lost dog – can you help us find him?
Adland is an industry that likes to give back. Today, we’re asking you to help us find this dog.
You can find out more about Windblown Dog’s history below:
- Press Lions yield two Silvers and a Bronze for Australia
- Outdoor wins at Cannes Lions
- Agencies won’t say where cannes Lions award-winning print ads ran
- Cannes Lions: Winning ads were legitimate but it’s inappropriate to say where they ran
- Media agency did not book Panasonic’s Cannes Lions winning ad campaign
- Second search for Cannes Lions winning Panasonic and McDonald’s ad campaigns draws a blank
- Terry, Richard and Mark: Tell me, are these winning Australian ads actually scam?
- An open letter to the staff of Saatchi & Saatchi and DDB Sydney
- Award winning McDonald’s campaign ran in Rouse Hill Times
As an industry, let’s all pull together on this one. Together, I’m sure we can bring him home.
Thanks in advance
Tim Burrowes – Mumbrella
He was seen briefly in a production studio at 70 George street Tim but after that the trail goes cold I’m afraid ………..……..poor little fella………..somebody should report the owners to the RSPSA (Royal Society for the prevention of Scam ads)
User ID not verified.
Mr Burrowes,
May I be the first to congratulate you on your invitation to join our League of Extraordinary Sanctimonious and Self-Righteous Bottom Feeders.
Yours in anticipation,
The Captain
User ID not verified.
hey @Captain, would that be the same League that enters BS ads in awards?
User ID not verified.
Oh no, the agencies producing scam ads are doing righteous and noble work, it’s the journalists calling them on it that are the real problem here.
“Fucking lol”, as the kids say.
User ID not verified.
You’ve jumped the shark boys…
Back to reporting TV audiences, running conferences and having your asses kissed by ad execs with poor campaigns they want PR for.
It was interesting whilst it lasted though.
User ID not verified.
I’m so bored with this whole thing, time to move on mumbrella. We get it.
User ID not verified.
Cannes is the ad equivalent of the fashion show. No one wears the clothes on the catwalk, no one runs the ads on the winner’s dais.
User ID not verified.
Cannes scamming aside, if it did happen, I’m sad the brands didn’t want to run these ads nationally as they’re brilliant.
User ID not verified.
100% Pedigree Scam… shame on you S&S
User ID not verified.
Keep it up Mumbrella
User ID not verified.
There are media monitoring services at a cost if you wanted to find out for sure – but of course this is way more fun and more sensational.
User ID not verified.
….last seen eating a Maccy D’s at Rouse Hill with a plaster on it’s paw. I think it’s called Terry…
User ID not verified.
“As an industry, let’s all pull together on this one. Together, I’m sure we can bring him home”
That may be the problem Tim…………………………
User ID not verified.
[Edited under Mumbrella’s comment moderation policy]
There’s one argument in SUPPORT of Cannes scam that keeps popping up in the comments:
‘Scam is fine in award shows, as they are a celebration of creativity, not reality.’
Simply put, this is wrong, according to the rules as set by a multi-million dollar global organisation. And if the show is laying out rules which most follow but then turning a blind eye to others, then it is corrupt.
If Cannes wants to turn this convention (to some) into practice, it just has to amend the rules. Something along the lines of,
‘ads that have barely run, if at all, and were designed specifically for award shows are permissible. No media schedule is needed to be provided, and whether the agency or client paid for the campaign is irrelevant.’
But as it is, Cannes is making a lot of money, in a festival that influences global companies and captivates a global industry for weeks, on corrupt practices.
So if you feel mUmbrella should get off it’s high horse and accept scam ads as valid award-show entries, with all due respect (I’m really not trying to be condescending here), you should send your comments to Cannes, and get them to change the rules. If this is how you feel, it is Cannes who has started this issue by going against rules they have stated. mUmbrella is just trying to get to the bottom of the matter (which is what journalists get paid to do).
User ID not verified.
Hi Anne,
Thanks for the comment.
We’ve now used two large media monitoring services to track this ad, to no avail, but if you know of one who can definitely track it down we can try please let us know.
Of course, we wouldn’t have to do that if the agency or client would simply reveal where the executions in print and outdoor ran.
Cheers,
Alex – editor, Mumbrella
Given ads are designed to be seen, really not sure why the agencies wouldn’t want to tell you, it’s not like we generally try and hide ads.
User ID not verified.
Who cares – its a good ad.
User ID not verified.
I AM NOT BUYING PANASONIC AGAIN.
I am on eBay now and was planning on buying the KXPRW120. I have decided on a Uniden.
God isn’t it awful when those little lies just start getting bigger and bigger. I sense this is far from over.
User ID not verified.
Copy of letter sent to Panasonic Global CEO
Dear Mr Kazuhiro Tsuga,
I hope you are well.
Are you aware of the current investigation underway in Australia into the alleged submission and receipt of (edited by Mumbrella) global advertising awards by your local market agency Saatchi & Saatchi in Australia and approved locally by Panasonic Australia.
As a consumer and if the allegations are approved to be true, I am interested in understanding if this behaviour is a reflection of Panasonic’s brand values and attributes.
I am also keen to understand the relationship between this type of (edited by Mumbrella) behaviour and Panasonic’s positioning of “A Better Life, A Better World”
I look forward to hearing from you.
Kind regards
Edmonds Roberts
Architect | Newcastle | Australia
User ID not verified.
@Al. Yeah, it actually is a nice ad.
According to this article located by @DMC in an earlier story by mumbrella, it’s already been done. And was shortlisted for Cannes in 2008.
http://www.businessandleadersh.....for-owensd
Don’t know how it went at Cannes that year, but judging standards must be slipping. How would you feel if you were the legitimate creator of this idea only to see someone else use it ‘legitimately’ and get a shiny doorstopper five or six years later?
It’s not just scam that’s worrying about all this.
User ID not verified.
Scam journalism at it’s best.
User ID not verified.
Who cares – its only advertising.
It’s not like its gonna change the world or anything….
Apart from some dogs trying to imitate art and scratching the duco on cars trying to get into them, to get that air conditioning blow back experience.
So OK it will change something.
User ID not verified.
My favourite lost dog story.!
Cute.
User ID not verified.
LOL, in the face of a fall of the Roman Empire situation Saatchi & Saatchi are unmoved and added the scam awards to their home page for celebration and client review: http://saatchi.com/en-us/news/.....ions-2014/
I note they have removed their blog section below though to prevent any global comments.
Stand by for: Saatchi & Saatchi – The Story of Police State.
User ID not verified.
I think you call it ‘Native’ advertising but I have seen this heaps of times.
It is all over this site called Mumbrella masked as editorial. And I think it was also sighted in the south if France.
User ID not verified.
Not only is the dog “lost”, but it’s not even original –
it has been done before… http://www.businessandleadersh.....for-owensd
User ID not verified.
Never seen either dog but Panasonic needs to hire a new design team because that gradient beneath their logo is dogs poo.
Looks like something out of 1997 Microsoft word.
User ID not verified.