The Man With The Biggest Testicles more appealing than the man with the roses
Ten had the embarrassment of its reality contest The Bachelor outrated by The Man With The Biggest Testicles last night.
The Seven broadcast of the program about an American man with extreme scrotal elephantiasis was first in its timeslot with 805,000 metro viewers at 9.30pm.
Meanwhile, Ten’s The Bachelor – starring Tim Robards – had 612,000 viewers at 7.30pm making it 17th for the night and fourth in its timeslot. The Bachelor was ninth in Ten’s target demographic of people 25-54.
Big Brother was top in the 7.30pm timeslot with 818,000 viewers, and third for the night in 25-54s. Slideshow on Channel Seven had 814,000 total viewers at the same time and was eighth in 25-54s.
In a disappointing night for Ten, beach-based drama Wonderland rated just 420,000 while This Week Live rated 194,000. Wonderland dropped over 200,000 viewers from last week. The Sydney beach drama had topped Ten’s target demographic of 25-54s when it was first launched in August, however it was 16th in 25-54s last night.
Arrow, on Channel Nine, had 621,000 viewers .
Gruen Planet on ABC1 rated 908,000 viewers with the series finale of Winners & Losers averaging 1.017m viewers at 8.30pm and also the top rated show in 25-54s.
Hot Seat on Channel Nine had 613,000 viewers, beating Million Dollar Minute on Channel Seven which had 528,000 at 8.30pm.
Seven’s Sunrise won the morning battle with 383,000 total viewers above 311,000 for Channel Nine’s Today.
Wednesday’s top 15 shows:
- Nine News Nine 1,137,000
- Seven News Seven 1,096,000
- A Current Affair Nine 1,019,000
- Winners and Losers Seven 1,017,000
- ABC News ABC1 967,000
- Gruen Planet ABC1 908,000
- Today Tonight Seven 882,000
- Home and Away Seven 868,000
- Big Brother Nine 818,000
- Slideshow Seven 814,000
- The Man with the Biggest Testicles 805,000
- 7.30 ABC1 734,000
- Big Brother Confidential Nine 723,000
- Arrow Network 9 621,000
- Hot Seat Nine 613,000
Wednesday’s share:
- Seven 22.8%
- Nine 19.3%
- ABC1 13.9%
- Ten 10.8%
- 7mate 5.0%
- GO! 4.5%
- SBS ONE 4.4%
- Gem 3.9%
- 7TWO 3.5%
- ELEVEN 3.3%
- ABC2 3.2%
- ONE 2.3%
- ABC News 24 1.3%
- SBS 2 0.9%
- ABC3 0.7%
- NITV 0.1%
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Megan Reynolds
GREATEST. HEADLINE. EVER.
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I say combine the two shows – ratings winner right there, networks!
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A new high for Australian TV…. Coming soon to Free to Air;
“Australia’s Biggest Poo Ever”
“Crack Head Wants a Wife”
“Really Long Farts from Around the World”
“Eggs Breaking on Children’s Faces in Slow Motion”
“Assorted Old Women’s Breasts”
“One hour of Durpee Durpee Durrrrrrgrh!”
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Channel 10 have some real problems. Rebranding their channel will take some time to get right. Above all, they have to know what the target market they are after want to watch.
Here’s an idea, ASK US!
Most people are fed up with the crap on TV at the moment. If you are going to rebrand your channel, make it something we want to watch. Ch10 is in a position where they can really shake the Aussie TV world.
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We Aussies apparently like our reality raw and nasty.
Last night we were also treated to penile swabs on The Sex Clinic and a botched booty job on Embarrassing Bodies.
What’s next? Maybe Alan Jones should move to TV?
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You’ve been dying to come up with a headline like this!
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A win for mankind.
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Ten’s huge mistake was initially putting up The Bachelor against X Factor. With roughly the same target demographic, what were they thinking? Had they launched it on a Wednesday night to begin with, last night’s ratings may have been a lot different.
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I’ve given up on This Week Live. Every week they seems to be changing something on it. Rove is not funny, yet somehow he gave them their best numbers a while back. As soon as he appeared again last night I switched off for good. Shame.
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Agree Rove is not funny. Carl Barron is funny great show on ABC on Wednesday with Julia Zemiro – that girl has talent.
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Mike C, it ain’t no “mistake” putting one show against another, it’s called ‘competition’ and when the shows are similar or complementary, it’s called “a spoiler”.
Where the networks fall down is their lack of understanding how tv promos work.
Remember “win the news, win the night”? Folks nowadays think it’s about channel changing and point out we have remote controls.
IT’S NOT ABOUT THAT!
I’ll put it simply: it’s about gathering a large number of people together (watching the news) and then showing them stuff about other shows they could watch. Even some really good shows coming up next. (Promos)
It’s not arses stuck on seats it’s about hearts and minds. WHAM; Winning Hearts And Minds.
So they don’t just get too lazy to change channels, they don’t WANT to change.
Plus, tell them when; either a time “7 o’clock tonight” or a position “straight after the football” or “after Big Brother”. Note: always ‘after’, ‘before’ doesn’t work.
For a really good show, viewers might choose to watch the one before just to not miss out on the start of the one they like.
And the morning shows suffer when they are on networks which either don’t have anything much else or don’t choose to cross-promote.
Nine gets it pretty right – participants from other shows turning up on Today. Ten currently has two problems, not much happening and nowhere for it to go, anyway.
On Seven, where is the ‘evictee’ from The Mole each week? Where is the cast from H&A or DK coming on to breathlessly describe their characters latest story arc?
Or maybe I just missed it.
There’s big money at stake. Cash contests and the like, tie-ins with evening shows, collect the secret word or password or the answer to the question… better be watching.
Can’t say much more – all of you send me your details, I’ll have the invoices sent straight away.
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@ john hollands, so what you’re saying is The Bachelor could have beaten the X Factor at the same timeslot if Channel 10 had simply executed its promos better? You are a funny man.
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@ Mike C and why would it not?
We need to carefully dissect what we think about a programme and what the inherent values are.
Let me see if I can swirl some cells in that noggin of yours.
Do you think a program about love, sex, romance, lust, betrayal might be more gripping than a glorified pub amateur talent night?
Maybe.
Are you saying The Bachelor has poor production values compared to X-Factor?
Have you seen the girls on The Bachelor? (and the guy)
I take it you don’t like The Bachelor much.
Consider this: the most successful and popular restaurant in the world must have the best food, right?
That’s be McDonalds.
So, Maccas food must be world-class.
Do you think a pub steak could beat a Big Mac if the promos were right?
Of course it would. We recognise that. But the Big Mac still rules worldwide.
So, ANY show can improve once people take it to heart. Are you by chance a Neighbours fan? East Enders? Bold and the Beautiful? Home and Away?
ALL THESE SHOWS have a dedicated fan base. Why? Because the audience has got to know the characters, gotten to like them or despise them and CARE about what happens to the character. They are hooked in. That’s what a hook does.
It’s Grand Final Season. Almost everyone supports some team or other. Think carefully who you care about, who you KNOW, which teams you follow.
Are they fundamentally different to Ice Hockey teams in other countries?
Can you picture yourself a keen Curling fan? Canada is so dominant, what champions! Would you follow Canada?
See. INHERENT. There but for the grace of god you could have been a big soccer fan, or curling, or ice hockey or Etchells match-racing.
The people who ARE fans of those sports swear by them. “Greatest sport in the world”. They used to say that about motorcross.
Everyone prefers THEIR sport, their code, their brands of car, word processor, computer, alcohol, anything advertis-able. That’s what advertising does and that’s what diffentiates between brands. Effective advertising creates awareness and loyalty. Even to a dud product.
Promos are advertising.
To answer your question: sure, The Bachelor COULD beat X-Factor in the same timeslot. It would take more than just promos; it would take a level of promotion that TEN aren’t currently capable of. It probably needs a breakfast show as a promotional platform.
Try this: ask your colleagues who the Australian Prime Minister is. I’ll bet they know. Then ask “what’s the name of the Deputy Prime Minister?” How many do you think will know? Then ask “who is The Bachelor in The Bachelor?” they won’t know that, but if TEN did their work properly, they should.
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Interesting read…
http://www.grantland.com/story.....igins-lost
“Everybody” KNEW it would fail…
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