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Morning Update: Google’s got a new logo; James Woods fights Twitter; Apple takes on Netflix

new google logo

AdWeek: Google Doesn’t Just Have a New Logo. It Has a Whole New Look for the Mobile Age

Google’s branding just got a makeover.

The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google’s many digital services, from search to navigation.

“So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC,” wrote Google’s Tamar Yehoshua, vp of product management, and Bobby Nath, director of user experience, on the company’s blog. “These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day.”

Here’s a video explaining the ‘evolution’.

 

Mumbrella Asia: Samsung jets Asia Pacific influencers to New York to record their first taste of new phone

Samsung has turned to influencers from across Asia Pacific to promote the release of the Galaxy Note 5 with the creation of a two-minute video filmed in New York.

The electronics giant flew the social media personalities to the Big Apple for the global launch of the phone which they then used to capture their experiences.

The Drum: Apple aims its sights on Netflix with new Apple TV

The Silicon Valley giant will release a new version of its video streaming service with an assemblage of advanced features which will compete with game consoles, traditional set-top boxes and online streaming services like Netflix and Amazon Prime.

Its new box will include a built in microphone for Siri support, a redesigned remote control and an app store that will allow developers to run programs on it.

AdAge: Facebook Proves Brands Don’t Need YouTube to Make Video Go Viral … So Long as 3 Seconds’ Viewing Is Enough to Count

Our weekly Viral Video Chart, covering brands’ most viewed campaigns as compiled by Visible Measures, has long emphasized videos that get all or a majority of their views on YouTube. But that’s less and less the paradigm, with marketers now releasing videos directly to Facebook — and Facebook alone.

It’s a new enough phenomenon that our template below doesn’t yet accomodate Facebook-only video, which is why the Breyers campaign at No. 8 doesn’t have a playable video embedded. So we’re embedding the video right here, above the chart proper:

The Guardian: Twitter: tweets in James Woods cocaine defamation case were ‘hyperbole’

 

Twitter has rebuffed claims in a defamation lawsuit filed by the Hollywood actor James Woods, arguing that users who labelled the film star a “cocaine addict” and “registered sex offender” were simply engaging in “hyperbole”.

Woods took the social media company to court on 28 August in an effort to force executives to reveal the identities of “Abe List” and “TG Emerson”, who, the actor says, are responsible for a campaign of insults against him. The double Oscar-nominee filed a $10m (£6.5m) defamation lawsuit against Abe List in July, arguing the user’s comments “jeopardised Woods’ good name and reputation on an international scale”, and warning: “AL, and anyone else using social media to propagate lies and do harm, should take note. They are not impervious to the law.” It is not clear if he is also suing “TG Emerson”.

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