Mumbrella360 video recap: Is decision science adland’s ‘Get out of la-la land’ card?

M360In this Mumbrella360 Ten Minute Talk video recap, Paul Fishlock, principal, Behaviour Change Partners, talks about the role behavioural science could play in advertising’s future.

He discusses why two out of three CEOs think marketing people are untrustworthy and disconnected and how a little bit of science could turn that around.

To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.


  1. Michael
    31 Jan 14
    10:20 am

  2. Always a pleasure to hear your articulations, Paul.
    ‘influence is the currency in the battle for connection’
    Well done.