Dr Mumbo

mX declares Poh Masterchef winner too – but at least they meant it

Dr Mumbo suspects that the team on free commuter paper mX greatly enjoyed writing the headline on yesterday afternoon’s front page.  

mX Poh winnerIt’s not actually another News Ltd wrong-Masterchef-winner-disaster, but rather a tale about how runner-up Poh might do best in the marketing opportunities that follow.

The angle itself is somewhat tenuous, which does make Dr Mumbo wonder if the intended audience is their colleagues on the Tele rather than the readers.

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