Nine continues Olympic run, The Shire loses another 200,000 viewers
Emily Seebohm misses out on gold in backstroke
Nine continued its strong run with the Olympics in Monday night’s ratings, while Ten’s The Shire shed another 200,000 viewers.
Nine claimed the top two spots, followed by Nine News in third and A Current Affair in fifth place.
London Live: D3 Early Evening, which ran from 6.50pm to 8.30pm, took 1.819m with a peak audience of 2.395m. The Evening session took 1.513m and a peak of 2.02m.
The Games also won across all three key advertising demographics.
Nine News took 1.484m before Seven News disrupted Nine’s run with 1.256m, followed by A Current Affair on 1.135m.
Elsewhere, The Shire shed another 200,000 viewers in its third outing, the week after losing 200,000 viewers in its second episode.
The series, which premiered with 941,000, and last week took 754,000, last night took 537,000 across the five city metro market, according to preliminary ratings from OzTam.
The ‘dramality’ placed 22nd of the night but jumped to sixth in the 16-39 advertising demo, where MasterChef Australia All Stars was in third behind the prime time Olympics.
In 18-49 MasterChef placed fourth behind the Olympics and Nine News while The Shire placed 10th.
More to follow
nine’s olympics coverage is horrible.
if i had’ve known how bad it was going to be, i would’ve got foxtel. why are breakfast personalities with no sporting pedigree are on screen more than the athletes.
User ID not verified.
Is anyone surprised here?
User ID not verified.
Clap clap Australia…you’re finally catching on. If you hate that ridiculous excuse for a TV show, DON’T WATCH IT! I live in Cronulla and constantly hear groups of people chatting about how disgusted they are in ‘The Shire’ yet they watch from start to finish. I call them “Sub-Fans”…as in subconscious fans. Channel 10 are basically saying “The Aussie public are so stupid, they will love and watch this rubbish without even realizing” …and they’re spot on. Hopefully ratings continue to drop. I wish the olympics ran for a year.
User ID not verified.
The Shire performed remarkably well given it was against the swimming. Punched well above it’s weight in the demos – and had the smallest proportional drop of just about any show last night.
User ID not verified.
I watched The Shire for the first time last night and loved it. I think TEN would be happy with the performance given the ratings…. Once Upon A Time, has dropped far more than the Shire has since it’s launch and MC has halved since last week.
User ID not verified.
So Mel are you with 10 Sales or 10 Publicity?
User ID not verified.
I actually Nine would be disappointed with the Olympics… They are drastically down and skewing much older. The Shire on the other hand was 6 for the night in key demos.
User ID not verified.
I’m so glad I have foxtel so I don’t have to watch nines coverage of the Olympics.
User ID not verified.
^^^^^^^^ Look, up there. Two more Ten employees drew the short straw and had to work the Astroturf shift again.
User ID not verified.
FOXTEL 9 Channels showing different sports and they stick a little flag top right hand corner when an aussie is a medal event. Telling to go to a certain channel if you want to see the event. Get it now.
Channel 9 have to show the same coverage on GEM in HD as part of the HD licence requirement.
They are burdened with having to show as much of the games as possible. They can’t do that. So they try please all the people instead of picking three things and concentrating them regardless of the other sports. Channel 9 should have bought rights for Swimming Track and Field and maybe rowing. Sold the rest to Foxtel witha rider that they leave the rest alone. Instead they have the country in uproar because you just cant please all the people all the time. Ask Mick Jagger.
User ID not verified.
Even with having to put up with Ray Hadley and Rebecca Wilson commentating on the swimming, Foxtel’s coverage is so much better than Nine’s.
User ID not verified.
Jason you’re a little bit ignorant to think this column doesn’t have company comments. Its ONLY industry people on this.
FYI I don’t work at 10, or 9 or Fox or 7 or MMM…………or Mumbrella….
User ID not verified.
With so much crap passing itself off as TV ‘entertainment’ I have never read so many books in my life.
User ID not verified.
Seriously regretting not getting Foxtel. How fast can they install? Nine’s coverage is appalling.
User ID not verified.
Lem, was that Rebecca Wilson? I thought it was Kath and Kim doing guest commentary
So looks like today’s game is Spot the Channel 10 and Foxtel employees?
User ID not verified.
Just wishing I could actually watch the Olympics.
Should have gotten Foxtel!
User ID not verified.
I’m not sure what’s worse. The Shire or the performance of our swimmers this Olympics. And I’m not talking about their actual ‘swimming’.
User ID not verified.
@Laurence – you can’t compare MasterChef All Stars that is on now with their flagship series.
User ID not verified.
It saddens me that I have to watch online streams for my obscure sporting fix. Anyone catch men’s 10 metre air rifle last night. Amazing! There is only so much swimming, repeats of swimming, Kerry Packer’s War and Underbelly previews I can watch.
User ID not verified.
@Rats Repus
Great idea.
By buying the rights to certain events, advertisers could pinpoint certain channels.
SBS, could have bid purely for the cycling. They could have tried for the football (but Foxtel might have wanted that.)
9 could have gone for the “Aussie, Aussie, Aussie” sports – hockey, netball, swimming etc…
Filtered it out for the people and advertisers could choose better targeted (to a degree…)
Next time perhaps?
User ID not verified.
I am obsessed by The Shire, love love it!
User ID not verified.
hadley, wilson amd worland??? (who the hell is worland????) could foxtel have employed three more ignorant idiots???
User ID not verified.
Should have watched The Olympics on Foxtel and The Shire on Channel 10.
Do I win a prize guys ? What about if I post this on Twitter ?
User ID not verified.
I guess the people who dont like the Shire maybe feeling a little to close to reality or close to home at least people are real or do they remind yourself of you.
User ID not verified.