Patts Sydney promotes Bart Pawlak to creative director, Y&R changes job title language
Bart Pawlak
Y&R Brands has announced another change to its Sydney office following the appointment of Jason Buckley as COO last week, promoting Bart Pawlak to creative director.
Pawlak, who is credited with being “an integral part of the Sydney agency’s creative resurgence” in a press release from Patts, rises from senior copywriter.
He will report into Y&R Brands Sydney’s chief creative officer Julian Watt, whose job title – along with others at the agency – has just changed.
Congrats to Bart on the well deserved step up to CD.
But isn’t having a Chief Creative Officer rather grandiose for small agency?
Killing it Bart! Virtual high five!
Judging by the article, and previous spin I have read, Y&R Brands has all the hallmarks of a hugely political agency struggling with its own identity and falling well short on its projected numbers for the year. Looks like there’s a lot of posturing and realigning going on behind the scenes. Reminds me of Publicis Mojo circa 2004. Crazyville!
How do you know their numbers Phantom?
I love a good title change. That’ll fix things. Well played
Let’s hope it’s not just a title change, but comes with appropriate remuneration, because that’s how you keep talent.