Radio ad revenues suffer drastic drop in September

The Australian radio industry suffered a nightmare September with revenues falling by 7.47% across the major five metro markets compared to the same month a year before.

  • Worst hit was Brisbane, which fell 10.77% to $8.568m.
  • Next was Adelaide, down 8.96% to $5.276m
  • Melbourne was down 7.86% to $17.24m.
  • Sydney saw revenues fall by 7.17% in September to $17.62m.
  • Even Perth, which had so far held up, saw a decline, falling by 2.19% to $7.7m.

Revenues across the five markets in September were $56.407m

Joan Warner, the CEO of Commercial Radio Australia, said: “Results for September reflect the challenges facing media in a tough trading environment. Some markets are more patchy than others and both first quarter and monthly figures reflect this trend.”

For the quarter as a whole, revenues were down by 3.64% compared to the same quarter last year.

 

Comments


  1. Sam
    5 Oct 12
    8:51 pm

  2. its radio!

  3. Get
    6 Oct 12
    5:14 pm

  4. I wonder if it would help if Alan Jones, Kyle Sandilands, Ray Hadley and the like all stopped making dickheads out of themselves .

  5. Bob
    6 Oct 12
    5:31 pm

  6. Alan Jones.

    (this is a joke)

  7. Ann
    7 Oct 12
    5:47 pm

  8. Its the ecomony, nothing to do with radio

  9. Craig
    8 Oct 12
    8:21 am

  10. @Ann, economic growth for Australia was 0.6% in the last quarter & an adjusted 3.7% for the year.

    Traditional media cannot reasonably link their decline in revenue with the economic performance of Australia.

    They need to move on from denial to recognition that their business models no longer sustain the types of businesses they have constructed and adapt.