-
Opinion | Features
Why is advertising so much better in New Zealand than Australia?
Ok, so this isn’t a new observation.
But it really hit home after I watched some TV ads for a kiwi supermarket yesterday that advertising in New Zealand is so much better than much of the crap that is being served up in this country at the moment.
Why is it that Colenso BBDO Auckland can turn something as bland as a supermarket chain into a brand I almost like, while Australian agencies succeed only in either irritating me (Coles) or passing me by unnoticed (Woolies) because the ads are so average?
My memo to your boss
So let me guess?
You really want to come to Mumbrella360, but you’ve got to justify the time and cost to your boss?
Good news! I think I can help.
Woz not great
In this guest post Tony Prysten argues that the thousand dollar price of seeing out-of-touch Apple co-founder Steve Wozniack on his Australian tour was a waste of money.
This week, for the cost of two iPads (yep, two) I went to the Woz Live conference in Melbourne. I was not impressed.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
Ten sacks Sandilands as Australian Idol judge
Network Ten has announced this afternoon that Kyle Sandilands has been sacked from his role as Australian Idol judge following the Today FM rape scandal on his radio show last week.
A statement released by the network today said, ”It has become increasingly clear that as Idol has remained a family focused show his radio persona has taken on a more controversial position over this period which is not in the interest of the show.”
While Sandilands will appear in the first three episodes of the series as they were taped prior to the radio scandal, the search is on for a replacement to join judges Marcia Hines and Ian “Dicko” Dickson for the seventh season of the show, which will premiere on Sunday night.
The sacking is the second blow for Sandilands this week with the Kyle and Jackie O show, the program at the centre of the controversy, being taken off air pending investigations into the incident.
Update: Sandilands has issued his own statement saying: “I’m disappointed at Channel 10’s decision to remove me from Australian Idol. I have truly loved being a part of the show and wish everyone involved all of the success for this coming season.”
August 3rd, 2009 at 5:33 pm
-
-
Follow Us
-
Email Newsletter
Latest Jobs- Mid-Weight Digital Producer - Sydney
- Digital Sales Executive - Sydney
- Freelance Highly Conceptual Copywriter - up to $750 per day - Sydney
- Freelance Highly Conceptual Copywriter - up to $750 per day - Sydney
- Design Manager - Melbourne
- Junior Account Director - Sydney
- SEO Manager, Sydney - Sydney
- Digital Campaign Manager - Sydney/ Melbourne
- Customer Relationship Marketing Manager - Rhodes
- Brand Activation Coordinator | Drinks Brand + travel | $45-$50k inc. - iknowho - North Ryde
Comments
3 Aug 09
5:37 pm
I wonder who Kyle’s going to blame for this?
3 Aug 09
5:41 pm
Thats the problem when you are so high up… When you fall, it’s a loooong way down. If he was a nice person I would feel sorry for him… Um, No… Not feeling it xxxx
3 Aug 09
5:56 pm
It’s about time … good riddance to white trash I say. I might even consider watching Idol now. I haven’t watched it since he joined the judging panel … might wait till the third episode with him in it has passed though.
3 Aug 09
6:02 pm
Thank you for listening Channel 10.
Much respect.
Andrew
3 Aug 09
6:29 pm
Well handled channel 10.
3 Aug 09
7:02 pm
Ding dong the witch is dead the witch is dead, the wicked witch is deeeeaaaddd
3 Aug 09
7:06 pm
A satisfactory and appropriate result. Thanks Channel 10.
3 Aug 09
7:50 pm
Don’t agree with what he did on the show. Don’t particularly like that shock-jock stuff. But if Kyle goes so should a lot of others. How about the music companies that peddle soft porn to kids in their latest videos? How about Foxtel making a big deal of a contestant on Designer Runway say “we’re fucked”? How about the people responsible for the current daytime radio campaign that beeps out “F$#@” every third word as if it wasn’t obvious? How about everyone who thinks having access to the media entitles them to say and do anything they wouldn’t have the guts and decency to say in front of their own mother or children. So, as much as I’m disgusted with his and Jackie O’s behaviour [or have we forgiven her simply because she's not Kyle] I fear he’s being made the fall-guy for all the crap that masquerades as edgy entertainment.
3 Aug 09
7:52 pm
Thank goodness! Austereo couldn’t take a responsible action. Thank goodness the Idol franchise (way bigger influence than any Australian organisation) had the sense to make the right call.
Kyle – go away and think about your actions. See if you can really understand why everyone’s so mad and try to come back a better person. If you can’t, then just don’t come back!
3 Aug 09
7:54 pm
Ive always liked Kyle. Sure, he can be a tool some of the time but he’s a pretty generous guy – if you listened to his show you would see that they’re always helping someone out in some way. Sadly, this segment went the wrong way. The one to be punishing in all of this is the girls mother. What a disgraceful human. I dont think he deserves to be sacked because of it.
3 Aug 09
7:59 pm
well done channel 10
4 Aug 09
12:33 am
From SMH: Sandilands said last night that he was disappointed with Ten’s decision. ‘‘I have truly loved being a part of the show and wish everyone involved all of the success for this coming season.”
Sounds like it came straight from a publicist’s Blackberry. I think Kyle’s actual response to Channel Ten would be little more than two words, the second one being “off”…
4 Aug 09
9:41 am
Absolutely agree Adam Paull. Having had the unpleasant experience of having to work closely with Vile and his on-air counterpart I can confirm that he is not a good person and that she is a willing participant who likes to be portrayed as “the nice one.”.
Over the years excuse after excuse has been made by Austereo to justify Vile’s behavior towards his staff and industry contacts as ratings have been all that mattered. Only now that the community is outraged at their latest hijinx have Austereo and Network Ten taken the appropriate action. About time indeed.
4 Aug 09
11:04 am
I feel that this was Bullsh!t and just comes to show that the media is just full of it.. they are typically up themselves, the TV news obviously have no other good news to share except put down their own people, wot? have they run out of things to say about the Kiwi’s… WOT’R'YA!!!!!!!!!!!!!
if you listen to the 2day show and know the radio crew for who they really are, they do more for the Australians then any other australian i know!
4 Aug 09
11:05 am
Good riddance… is there some way we can kick him out of the country too? Australia has no place for bullies like Kyle.
4 Aug 09
11:38 am
I agree Renee, Lets start up an “Exile Kyle and Husband Tamara to NZ” Petition.
4 Aug 09
12:49 pm
I agree Kyle did the wrong thing but what everyone seems to be forgetting is the young girls mother. She knew and made her daughter tell Sydney radio listeners her horrible ordeal, not only that the mother did not bother to report or get her daughter much needed help. The mother seem to think it was funny, surely this is way worst then What Kyle said.
4 Aug 09
5:19 pm
For everyone that brings up the girls mother – yes, we agree she is an irresponsible mother. But what Austereo, Kyle and Jackie O did was to allow for a segment that used a form of abuse as entertainment. That is wrong. Their whole show is wrong and people as ignorant as Kyle and Jackie should not be allowed to speak to large audiences as often as they do.
Put something on that is beneficial to society and take off that stuff that encourages base stupidity and disrespect.
4 Aug 09
5:59 pm
@Stacey – no one is forgetting the girl’s mother. Without a doubt, she’s a first class idiot, someone who doesn’t deserve to have children. Seriously!
And while I agree Kyle is being made the scapegoat above and beyond Jackie O, 2Day FM and Austereo themselves (who initially said there would be no consequences for the tashy duo)… he definitely has only himself to blame.
Check out this article by MediaWatch: http://www.abc.net.au/mediawat.....644599.htm
This is far from the first horrible stunt the two of them have pulled on their show. And this isn’t even mentioning the time when their show was Brisbane based only, and they made another teenage girl cry by having the girl’s mother admit on-air that she’d slept with her daughter’s boyfriend.
Are Vile & Tacky to blame for the idiots they bring onto the show? Of course not. But are they responsible for how they handle themselves, and treat those they bring on the show? Yes!
Kyle did not respond appropriately, either, once the lie detector thing blew up in their faces. He basically tried to say ‘oh well, its sad but hey at least the girl is getting help now’. That was the upshot of his post on The Punch.
A contrite appology would have gone much further, but still… I’m so glad the Australian public were outraged and I sincerely hope both of those idiots take a moment to understand the gravity of this stunt and some of the others they’ve pulled off (without complaint) in the past.
4 Aug 09
8:41 pm
Absolutely agree that this was the right thing for them to do, and in no way condone the stunt, but…
Most of the comments have based their criticism on the fact that a stunt around asking a 14yr old girl about her sexual experiences on air is deplorable in itself, and Kyle’s comments were just another step out of line.
If the rape thing had never come up, do you think there would have been any scandal ? or would it have been just another tacky stunt….
Do it take a rape for us to sit up and pay attention to this type of stuff ?
I think it probably does, and that’s a bit of a worry…
5 Aug 09
4:47 pm
I wonder what’s happening to Jackie O? Kyle is 100% prat but she was there, their program director help set it up, there was more than one person involved here.
Bravo however to 10, I might look in on the show now that he’s gone.
5 Aug 09
7:30 pm
14 y.o girl set-up on Kyle and Jackie O Show to discuss whether she’s had sex.
But mother endorses Kyle and Jackie O’s questioning.
Result – public outrage at exploitation of minor.
School Principal lets Bill Henson trawl primary school for 12 y.o child to pose nude for photo shoot.
But mother of Henson 12 y.o model gives permission for daughter to be photographed nude.
Result – public outrage of exploitation of minor.
Conclusion – Kyle, Jackie O and Henson and both sets of parents guilty of exploitation of minors and deserve condemnation.
But wait…….people who supported Henson are criticising Kyle and Jackie O.
Strange thing double standards.
7 Aug 09
11:37 pm
To everyone replied to me…….like I said above first I do think what kyle DID was wrong (he could of use better words) I don’t need to be told that . But the mother did a way worst thing and it looks kyle is getting all the blame and I listen to the show that day it was no stunt it was not known before hand the girl was raped….I’m no kyle and jackie o fan but I did hear this while I was in a friends car. A lot of people hate kyle and I feel the media is using this poor girls rape against him…its sick its sad and I’m sick of hearing of it. I wanna hear some real news like the rape victims mother being charged with child neglect.
Trackbacks/Pingbacks