Twitter sourcing in action – how to accidentally trend LCMs

lcmThe good folk of Kellogg’s may have been puzzled when kids snack LCM briefly trended on Twitter last night.

It was Mumbrella’s fault.

Later, we realised we were thinking of Oreo’s.


  1. John Grono
    15 Jun 12
    12:38 pm

  2. How ‘big’ is Twitter then if an error on Mumbrella can (worlwide?) trend LCMs? No offence to Mumbrella!

  3. mumbrella
    15 Jun 12
    12:41 pm

  4. Hi John,

    I hope that it only trended in Sydney…


    Tim – Mumbrella

  5. Logic
    15 Jun 12
    12:48 pm

  6. They pay social media experts big dollars to get this sort of traction Mumbo, maybe a Mumbrella social media/content agency is on the horizon! 😉

  7. Alison_F
    15 Jun 12
    2:03 pm

  8. The Oreo’s punchline is gold!

  9. Craig
    17 Jun 12
    11:38 pm

  10. John Grono, it didn’t actually trend – for a city or nationally :)

    It require at least 500 tweeters and circa 1,200 tweets per hour to trend globally – at least according to this calculation –

    City level trends can be much lower however, only involving a few dozen tweeters and under a hundred tweets per hour.