Dr Mumbo is rather fond of this ad by McCann, which ran in the British press, to announce they’ve got an Olympic-sized gap in their client roster…
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Love it – the tag line is a little bit out there and would cause most people to do a double turn and look closer to read the ads small font blurb.
But got to wonder as much as I love this concept and the exectution (outdoor adv.) will it be hitting the mark? Is the decision maker of a firm large enough likely to be swayed by the stunt? Or are McCann actually being extra clever and the ad is designed to bring in droves of smaller firms?? By appearing to target the big fish?
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love it
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Do you work client side of marketing Amanda? Your over analysis makes me think so.
Good, simple ad.
Next.
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Lolzzzz
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That’s unbelievable, Amanda actually cares whether the ad was effective e.g. delivered results instead of just making the agency feel fuzzy…Long live her style of what did you call it ..’over analysis’ 😉
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Amanda has Analysis paralysis- definition= the art of over analyzing something to the point of losing any human feelings. You become a robotic drone that has no emotional intelligence. Amanda, please leave you role and joint the finance and admin team. If you already work there what the F@ck are you doing on this website!
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i dont like it because it’s simple bragging dressed up as false humility
it’s almost as annoying as when an agency spoils an announcement that it has lost a client by announcing that it has sacked them for some spurious reason
Accountability does not equate with a lack of emotional intelligence, Anonymous.
Amanda’s is the most intelligent comment on here. This ad is clearly meant to do nothing other than bignote the agency. This puts advertisers off. It’s a bad ad.
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