1.6 million Aussies stuck in a gap between ideal home dreams and retail reality: What home retail marketers need to know

The home retail landscape in Australia faces a significant challenge: 1.6 million Aussies find themselves stuck between the dream of an ideal home and the reality of available retail options. This disparity underscores a pressing need for home retail marketers to better understand and address the shifting dynamics of consumer behaviour.

The Moments That Matter, Home Retail research, conducted by The Growth Distillery, emerges as a crucial tool for guiding marketers through this challenge.

By delving into the thoughts, feelings, and behaviours of home retail consumers, this research offers invaluable insights to help marketers navigate the intricate ‘moments that matter’ along the purchase journey. From understanding triggers to identifying tipping points, this research equips marketers with the knowledge needed to connect with consumers and guide them towards finding their perfect fit in the home retail space.