10 ways to make conversion attribution work for you
Timothy Whitfield asked conversion attribution ad-tech companies to reveal 10 elements to guarantee successful deployment. He shares his findings in this guest post.
The concept of moving beyond the ‘last click’ has existed in the ad-tech industry for over a decade.
I clearly recall conversations with advertisers in 2004 when they asked: “How often did potential customers see my ads on publisher X before clicking on the same ad on publisher Y?”
It’s a frustrating experience that a dozen years have passed and we (the industry) are still asking the same basic questions.
By the next iteration you wont even know the shape on the tail is meant to be a kangaroo