18-35 year-olds set to spend big this holiday season online, reports Outbrain

October 29, 2021 9:44

Outbrain’s Holiday Marketing Guide has found that convenience and availability are the two biggest factors driving people online for purchases.

Outbrain surveyed more than 8,000 consumers worldwide, to help marketers better understand how consumers will shop this year for the holiday season, the responses were collected through an online questionnaire, between July 2021 and August 2021, and each market (including Australia) had a minimal sample of 1,000 respondents.

The survey found that 71% of people who mostly shop online are shopping weekly. The key to attracting these frequent shoppers is in virtual doorsteps or by giving a brand clear messaging and an easy-to-navigate online store.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.