2013 sees out-of-home revenues soar

The Australia Out-of-Home industry experienced its best year of growth on record in 2013 posting a 7.1% overall increase on net revenue year-to-date, taking the industry’s net revenue to $543.8 million, up from $507.7* million in 2012.

The announcement:

The Australian Out-of-Home (OOH) industry experienced its best year of growth on record in 2013 posting a 7.1% overall increase on net revenue year-to-date, taking the industry’s net revenue to $543.8 million, up from $507.7* million in 2012.

“We have seen fifteen out of sixteen quarters of growth since we recovered from the GFC in 2010. It is always uplifting to start a new year with such buoyant results, we are very optimistic about the market in 2014 because we know OOH is the most versatile broadcast channel in an increasingly fragmented market,” said Charmaine Moldrich, CEO of the Outdoor Media Association. “As advertisers strive to remain front and centre for consumers, OOH is able to provide solutions, innovating across various formats and utilising technology for the best outcomes.”