2022 was a tough year for telcos, which must now focus on churn to survive
CEO at Pendula, Alex Colvin, says telco brands must think differently about the value of retention if they are to survive the new status quo.
The telco landscape in Australia has shifted significantly in recent years.
The pandemic, privacy breaches and the current economic downturn have caused an unprecedented shift in the way people use telco services.
As a result, telco brands must think differently about the value of retention.
