2Day FM launches latest iteration of ‘A Better Today’ via The Producers
The Hit Network’s 2Day FM has launched the second iteration of its ‘A Better Today’ campaign, bringing a dream musical sequence set to Mariah Carey’s ‘Fantasy’ to diners in a local Chinese restaurant.
Created in partnerships with production company, The Producers, the spot opens on a family settling in for a meal at their local Chinese restaurant, when the mum hear Mariah Carey’s Fantasy begin playing on the radio.
The Producers director, Cameron March, and freelance creative Christy Peacock collaborated with choreographer Marko Panzic and the SCA marketing team to transform the mum into a 90s diva dancing on the restaurant table top,
complete with dance troupe, sequins and disco light show as she embraces her love of 90s music.
The spot also features a cameo entrance by 2Day FM Breakfast hosts Dave ‘Hughesy’, Erin Molan and Ed Kavalee, who walk in just in time to witness her dancing on the table top.
The campaign was filmed at a well-known Western Sydney Chinese restaurant and features the restaurant’s own maitre D’, plus local Sydney dancers ‘The Champ Fam’, a real family who star in the commercial.
SCA chief marketing officer, Nikki Clarkson, said: “’A Better Today’ is an ode to the joy of music and the places it can take us. This campaign captures the joy of living in the moment, and how 2Day FM can transform any day into a better today – even at your local Chinese. 2Day offers its listeners an uplifting, mood focused, ‘feel great’ pop format that they love. This commercial brings that idea to life with the same feel-good vibes you get from listening to 2Day.”
The Producers director, Cameron March, said: “As a director, it’s a dream come true when you have a client like SCA and 2Day FM that is willing to build upon the previous year’s campaign and take it to the next level. We stepped into a world of colour and dance, ultimately creating a piece of content that stands out. I’m proud to say we are taking our viewers along a journey of an even better today, this year.”
The Producers executive producer, Noelle Jones, said: “It was an absolute pleasure to work with SCA again. We look forward to more creative opportunities in the future.”
The campaign launches in cinema, TV and out-of-home as well as across a range of digital and social assets.
View the spot here.
Credits:
Marketing Director, SCA – Naomi Gorringe
Marketing Manager, SCA – Mim Waterhouse
Production Company – The Producers
Director – Cameron March
Creative – Christy Peacock
Cinematographer – Miller Best
Executive Producer – Noelle Jones
Senior Producer – Afrim Memed
Production Manager – Georgia Rankin
Choreographer – Marko Panzic
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