Practicology wins Jenny Craig digital account
Jenny Craig has appointed retail e-commerce consultancy Practicology to its digital account.
Practicology will handle Jenny Craig’s creative digital design, UX and analytics along with managing a number of the client’s retained services and implementation duties
Stephanie Malkin, director of marketing at Jenny Craig, said in a statement: “We are extremely excited about appointing Practicology as our digital strategists. We know that the digital platform is key to the success of our customer journey and the guys at Practicology have the drive and the vision to make our overall online consumer experience even better.
“Their strength in user experience, customer journey, conversion and analytics really stood out for us in the pitch process and we look forward to having the team take us into the future!”
