70s groove, maximalism and jazz: Pinterest unveils 2024 consumer trends

Pinterest has released its annual trends report, providing early signals into 2024 consumer trends, including maximalism in fashion and retail, as well as the return of the 70s groove and jazz.

The announcement:

Are you ready for big hair, badminton and bows? Groovy ‘70s-themed weddings and grandfatherly fashions? Kitschy kitchens and jellyfish? Today, Pinterest is releasing its annual trend report, Pinterest Predicts, harnessing the power of Pinterest’s predictive trend data to give consumers and advertisers a head start on what we believe will be the biggest and hottest trends for 2024.

Pinterest’s unique trendspotting model is a blend of art and science that analyzes the billions of searches made by more than 480 million people from around the world that come to Pinterest each month to plan what to do, try or buy next.1 New machine learning technologies allow us to identify patterns in the data and curate those findings into the Pinterest Predicts report, a genuine “cheat sheet” for everyone who needs to know, before anybody else, what we predict is going to take off and continue to grow in 2024.

From the team who saw the 2023 Mush-rooms trend and the 2022 Dopamine Dressing era coming and with an 80% success rate for the fourth year in a row2, Pinterest Predicts has proven itself to be the reliable trend spotter that consumers and advertisers can trust.

The mindset of the Pinterest audience really is the secret sauce: Because people come to Pinterest to plan, we have unique insight into what’s going to be the next big thing. More than half of our users see Pinterest as a place to shop3, and this year, Pinterest is making Pinterest Predicts more shoppable than ever: Consumers from around the world can shop trends through an online store—the Pinterest Predicts Shop.

Today’s report predicts 23 trends for 2024 in fashion, beauty, home decor, entertainment, travel, parenting and more.

These are the soon-to-be trends:

“Eclectic Grandpa” – An industry often defined by the “new” and “young” —fashion—will soon be home to an archetype as old as it is expressive and eccentric: Grandfathers. Think retro streetwear, chic cardigans and customized clothing as Gen Z and Boomers lead the growth in searches for “grandpa style,” as well as “eclectic clothing style” and “retro streetwear.”

“Be Jelly” – You heard it here first: From home decor to couture to beauty ideas, in 2024 our muse will be a very squishy invertebrate—jellyfish. Gen Z and Millennials are driving this trend, searching for “jellyfish lamp,” “jellyfish hat” and even “jellyfish haircut.”

“Kitschens” – Next year, Gen X and Boomers will elevate their kitchen designs and cooking areas with thrifted finds, vintage appliances, and eye-dazzling colors like retro pink. Out: Traditional farmhouse kitchens. In: Kitschy kitchens.

“Cafécore” – The coffee shop vibe is coming home. Searching heavily for terms like “cafe chalkboard” and “coffee station décor,” people are creating a full café experience where they live.

“Make It Big” – Beauty and baubles will get bigger, bolder and puffier in 2024. Millennial and Gen Z shoppers will favor oversized opulence, shopping for styles that match their fluffy hair aesthetic.

“Blue Beauty” – Aquamarine makeup is back and bolder and brighter than ever. In 2024, Gen Z and Millennials will search for “blue glam makeup” and “pastel blue eyeshadow” as they find ways to incorporate this 60s staple into their modern beauty routines. The best part? This blue hue looks striking on everyone.

“Bow Stacking” – Millennials and Gen Z will embrace the art of “bow stacking” in 2024, as they adorn their outfits, shoes, hair and jewelry with this delicate detail. Searches are rising for “bow outfit,” “bow necklace,” “heels with bows” and more.

“Making a Racket” – Move over, pickleball. Gen Z and Millennials will be smitten with badminton in the new year. Searches for everything from “badminton outfit” to “playing badminton” and even “badminton trash talk” are on the rise.

“Groovy Nuptials” – Next year, 70s-inspired weddings will make their comeback, with disco décor and bohemian bachelorettes making marriage retro.

“Give a Scrap” – Consumers’ engagement with Pinterest strongly suggests a move toward repurposing fabrics for unique-to-me clothing and a rising awareness around food sustainability, when ubiquitous “discard recipes” will make leftovers sexy.

“Melty Mashups” – This trend combines ooey-gooey, treat-yourself favorites into mouth-watering mashups like “burger quesadillas” and “pizza pot pies.”

“Tropic Like It’s Hot” – With searches on the rise for terms like “pineapple mocktails” and “coconut aesthetic,” it’s safe to predict a rush on tropical-themed drinks, home décor and fashion.

“Head to Glow” – The focus on facial care is shifting to the entire body as Boomers and Gen Z double down on luxury lotions, in-home spa experiences and some serious SPF sunscreen. Searches for “body skin care routine” are up by a jaw-dropping 1,025%.

“Rest Stops” – Slowcations are the new vacations. Gen Z and Millennials are slowing life down by retreating to laid-back locales. Searching for “staycation hotel” and “slow life,” they want fewer nights out and more lazy mornings in bed.

“Big Talk” – People are going online to find ways to forge deeper offline connections. “Emotional intimacy,” as well as “questions for couples to reconnect” and “deep questions to ask friends” are popular search terms, and people are turning to Pinterest for new conversation starters.

“Inchstones” – Parents are celebrating their little ones’ tiny triumphs, seeking small-moment memories via search terms like “monthly milestone ideas,” as well as “potty training rewards ideas” and “my first tooth party.”

“Western Gothic” – A mix of vintage Americana chic with a deep, moody hue is on the horizon as searches are trending up for “western bedding ideas,” ”country room ideas,” “western gothic” and more. Expect to see Gen Z and Boomers DIY in style with sultry touches, such as dark fringe and even darker paint.

“Jazz Revival” – We’re stepping into a new Jazz era in 2024 with this trend being driven by Millennials and Gen Z, who will trade in their electronic beats for something far more retro beyond funk playlists: Jazz-inspired outfits, dimly lit venues and lo-fi looks are all on the rise.

“Aquatecture” – This trend goes well beyond your average fish tank when next year, with Gen Xers and Millennials set to become underwater gardeners. They will go all in on “small aquarium designs” and over-the-top “turtle terrariums.”

“Knockout Workouts” – Historically we’ve reported on trends that are more so in the lower-intensity space—but in 2024, high intensity is back, and is packing a punch. Millennials and Gen Z will go all-in on combat sports like karate, kickboxing and jiu jitsu as their daily dose of “me” time, making them feel stronger, calmer and powerful with searches for “shadow boxing workouts,” “jiu jitsu” and “karate kumite” on the rise.

”Cute Coins” – “Credit card stickers,” “teddy bank” or “aesthetic piggy bank:” In 2024, Gen Z and Millennials will take their money and make it cuter. Credit cards will get a makeover. Piggy banks will be customized.

“Dirt Flirts” – Next year, boomers and Gen X will load up their 4x4s and make for the mountains—or at least look like they are. “Off road camping,” “off road car,” “off road wheels”… These rising search terms say it all: Things will get adventurous in 2024.

“Hot Metals” – Cool silver tones and bold chrome will continue to grow in 2024. Especially Gen Z and Millennials on Pinterest are driving this heavy metal aesthetic as they search for things like “aluminum furniture,” “nail art metallic” and “aluminum door design.”

Source: Pinterest


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.