73% of Aussies now likely to buy new cars entirely online, says Carsales
New consumer research from Carsales and Ipsos has found that Australians are increasingly carrying out the entire care purchasing experience online.
The study reported that the increased access to information available, as well as consumers taking more time to inform themselves has led to 73% of respondents being more likely to consider buying a new car entirely online, up from 57% in 2017.
The figures come as a result of Carsales reengaging Ipsos to revisit its ‘The Journey to Vehicle Ownership’ reports from both 2013 and 2017, during “unprecedented business conditions”, caused by the COVID pandemic.
