WWF teams up with Ben Lee in latest video clip
WWF has teamed up with Australian musician Ben Lee in his latest music video clip to highlight the effects of climate change.
The clip, created by Leo Burnett, follows the emotional story of a monkey returning to earth after 65 years in space and seeing the destruction of his planet.
The track, Song for the Divine Mother of the Universe, is from Lee’s album The Rebirth of Venus.
At the end of the clip the message “It’s not our planet. It’s our home” appears, followed by a WWF logo.
Leo Burnett was behind the creation of “Earth Hour” for WWF, the annual event where cities around the world are asked to turn off their lights for an hour. Launched in Australia, the event this year reached 128 countries.
Lee was a brand ambassador for the Earth Hour campaign last year.
Meanwhile, last year Sydney ad agency Colman Rasic Carrasco created a music video for The Killers track Goodnight, Travel Well as part of its work with MTV against human trafficking.
The project also involved UNICEF and USAID, and highlighted the hidden cost of sexual exploitation.
The four minute video was given a global premiere on MTV.
What has this got to do with wrestling?
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Did you know that WWF are conservation partners with IKEA.and IKEA continues to source wood from unsustainable forests.
So IKEA continue to pollute our planet, log our forests and make a mint while WWF, who are opposed to all of the above, help IKEA look green while doing so.
What a JOKE!
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Gees Ben has aged in his latest clip.
Seriously though – good song, good clip.
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Who directed it?
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Great video!!!!!!!!!!!!!!!!!
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Would Ben Lee please leave the country and make sure he takes his music with him!
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Love this clip.
It seems to be getting some rather negative feedback on YouTube though.
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Hi Lauraaaa.
Try Vimeo. That’s where the kids hang out these days. Not as many angry weirdos there. Over 100,000 hits and they all seem to like it.
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@10:06 hate to get all web 101 on you but just because you watch something doesn’t mean you like it. You have to watch it first to see if you do.
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@10:24…I was referring to the positive comments and the 1,500+ people who actually took the time to click ‘like’. Here’s the link if you want to take the time to actually check it out before your next comment. Thanks, I get how the internet works.
http://vimeo.com/11127915
Hate to get all Mom on you but if you ain’t got nothin nice to say, don’t say nothin at all.
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“Mom”.
Why not use your name Todd?
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Space Monkey – the Leo Burnett, World Wildlife Fund (WWF) and Australian Muso, Ben Lee video is the exact replica of a storyboard sent to me from someone associated or working with Burnett’s. But this was in 2008. Surely it did not take Burnett’s two years to find the right song? Or, if Burnett’s have stolen someone else’s idea, don’t they have good litigation lawyers in Australia?
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Joined the YouTube of that Oz ad mag, BANDTdotcom. They have stated in their blog and Oz print mag that Leo Burnett WWF Space Monkey TVC has already won 2010 Cannes Advertising Film Festival? How could that be? Festival not on yet? Burnett’s Sydney or Nationally on Cannes Lions Judging Panel, so already fixed! Do they fix everything in Oz? Melbourne Storm. Salary caps. Advertising Votes. Surely the public and legals do not allow you to anymore? MTV have already said they will not play the Ben Lee song that BANDT incorrectly called Space Odyssey or Planet of the Apes. Does that BANDT run Cannes? Does BANDT editorial always report correctly about important music? Is it also true that BANDT and Leo Burnett are taking over The TV Week Oz Logies? Your ad industry most powerful in the world in Oz.
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