Fiona McRoberts joins PPR as Western Australia market lead
PPR has appointed Fiona McRoberts as its Western Australian market lead.
McRoberts joins the agency from Los Angeles where she was a strategic communications and consumer PR manager at 42West.
Prior to her two year stint at 42West, she was a senior vice president and global communications director at UM WW.
The agency recently saw David Tasker depart from his role as national director of investor relations.
Katrina Brangwin, PPR’s CEO, said in a statement: “Perth has always been a vital part of our national network, and bringing Fiona home to work within its thriving market is part of this renewed focus.”
McRoberts said: “I’ve had some incredible experiences overseas, but the time is right for me to come home. Perth has always been a dynamic, innovative market with its own business success stories and growth potential.
“I can’t wait to work with this talented team, its local businesses and PPR’s national clients to help bring their stories to life.”