Webinar on changing ways agencies work is now on catch-up
Mumbrella and Deltek’s sponsored webinar discussing the changing ways agencies work is now available to view on catch-up.
The Hallway founder Jules Hall and Ogilvy Hong Kong’s Brian Riedlinger presented first-hand anecdotes and answered questions from the audience. It comes at a time when marketers are facing increasing pressure caused by the sheer number of channels and platforms available.
To watch, simply click here and complete our short registration form.
The special broadcast was a follow-up to the popular breakfast briefing at Mumbrella 360 earlier this year – details of which can be found here.
The new session – entitled ‘Why top agencies are rethinking how they do business to survive’ – examined how, in 2018, digital transformation, increasing channels and the changing needs of clients have put agencies under pressure like never before.
Viewers heard why and how a big-hitter – Ogilvy – and a successful independent – The Hallway – made bold operation choices to ensure they stayed relevant in two 20-minute sessions.
The session is a must for not only agency staff, but marketers, too.
The Hallway founder Jules Hall is a regular contributor at Mumbrella events. After moving to Australia, he grew his company into becoming one of Oz’s top independent agencies, winning awards for creativity and effectiveness.
Meanwhile, Brian Riedlinger is chief delivery officer for Ogilvy Hong Kong.
He’s currently helping to reshape how the agency operatives in line with business’ global ‘new chapter’ initiative.
This wide-ranging overhaul means creative, social and content teams have merged, while Ogilvy has streamlined its operations to provide just six core services: brand strategy; advertising; customer engagement and commerce; PR and influence; digital transformation; and partnerships.
Brian personally oversees all aspects of delivery including broadcast, video, print and digital.
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