Patrick Darcy becomes head of Cadreon after Darren Stein departs as CEO
Darren Stein has departed IPG Mediabrands’ advertising technology division, Cadreon, as its CEO.
Replacing Stein is Cadreon’s managing director Patrick Darcy. Darcy has been promoted to the role of head of Cadreon.
The new agency was called Cadreon and Stein was named CEO.
Danny Bass, who announced his departure as IPG Mediabrands’ CEO last week, said in a statement: “Pat’s agile leadership style means that he is perfectly positioned to drive Cadreon into the future.”
Yean Cheong, head of Cadreon APAC, added: “Cadreon Australia are constantly innovating. Over the last two years, we have partnered with Pat’s team to diversify Cadreon’s strategic capabilities and value proposition; which keeps us well ahead of the curve when it comes to serving messages to consumers that resonate, at that right moment, and with minimum wastage.”
“Our deliberate investment in data at both a network and agency level means that our advertising technology unit in Cadreon is both advanced and highly effective, with a secured channel of growth. I’m confident that Pat will help shape the future of that offering with Cadreon Australia,” Leigh Terry, CEO at IPG Mediabrands APAC, said.
Well done Pat!! Great appointment and well deserved!
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Congrats Pat, wish you all the very best mate. It was a privilege working with you for the past couple of years.
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Doesn’t say where Stein is going … no way Mediabrands would push out the strongest member of their exec team … Coincidence that this comes out on Tajer’s first day at Dentsu?
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Really should read before typing … Stein is moving to Omnicom – their clients will be super happy about that. Pat’s a great operator too though so Cadreon is in good hands.
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He is moving to Annalect
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