Stunt babies
Even a hard-hearted cynic like Dr Mumbo can appreciate rollerskating babies, in this ad for Evian water, which was clearly designed purely with the intention of going viral. The French agency BETC Euro RSCG was behind it:
Even a hard-hearted cynic like Dr Mumbo can appreciate rollerskating babies, in this ad for Evian water, which was clearly designed purely with the intention of going viral. The French agency BETC Euro RSCG was behind it:
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This is gold. Love it. Cute but not sickening, clever but not abstract, endearing but not in a vomit way. Love the skate off at the end.
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Fantastic! A pep up for a Monday afternoon! Watched it twice already and laughed spontaneously twice. More of this please!
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Nicely done. Great concept, well executed.
CGI babies are abit creepy though, reminded me of that scene from Trainspotting. But that could be the LARIAM®.
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I’m going to have to disagree here… the ad just looks too fake. It may be virally successful, but I think the real viral hits are the ones where you have to look twice, or three times, to figure out whether it’s real or not. For example the Cadbury gorilla. Your brain tells you that there’s no way they could train a gorilla to do that, but at the same time, you think to yourself, “but the gorilla looks SO real…”
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Wicked Man!
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Rubbish – what’s the point when bottled water is in serious decline, being banned from some towns, a massive concern on the environment and someone has signed off on dancing babies? The money would’ve been better spent on communicating to consumers that Evian is looking into how they can become better for the environment. I don’t see the ROI dancing babies are going to have to consumers buying Evian Water….sure it’s viral and quirky but then what?? I’d love to be in the meeting trying to justify the massive spend to the CEO with the P & L forecasts!
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Evian certainly got the publicity.
Personally, I think that this is version is a much better visual, but the VO is excruciating!
http://www.redbalcony.com/?vid=25187
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Evian Roller Babies is absolutely fantastic, makes me feel like my 10mth baby could do that too if she drank that water. It was a refreshing and enjoyable experience to watch that awesome Add. I’ve watched it 5 times and it brought tears of joy to my eyes each time. Keep up the brilliant work.
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