ABC brings War on Waste to Splendour with fast fashion graveyard
ABC’s War on Waste is hosting a Fast Fashion Graveyard activation at this weekend’s Splendour in the Grass festival in order to draw attention to the 227 million kilos of clothing that ends up in Australian landfill each year.
According to the network, the Fast Fashion Graveyard “symbolises the discarded clothing items that end up in landfill”, many of which are purchased especially for festivals such as Splendour, then tossed.
The Fast Fashion Graveyard will display the fashion waste statistics on a series of tombstones.
“Fast fashion has exploded,” exclaims War on Waste host, Craig Reucassel.
“We’ve moved to ultra-fast fashion, even though 30% of clothing in the average wardrobe has not been worn in the last year. We’re throwing out nearly 10kg of fashion per person each year.
“To make only the cotton clothes that we throw out each year, would take as much water as there is in Sydney Harbour. Meanwhile, over 60% of our clothes are made from plastic derived from fossil fuels.
“Through this activation, we hope to engage the festival community in meaningful conversations about the impact of fast fashion and inspire them to embrace more sustainable and ethical practices. Buy less and wear it longer!”
The Fast Fashion Graveyard will be open from Friday 21 to Sunday 23 July at the Splendour in the Grass festival.
Hopefully the irony of this being hosted at Splendour In The Grass — an event that wreaks irreversible havoc on the local environment each year — won’t dilute the message too much.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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