Mumbrella Logo
Login
News

Ad spend back 24.3% in September, but footy finals deliver early October boost

November 2, 2020 3:27

Demand for advertising bookings in early October is the strongest since COVID-19 began to impact the industry, thanks to the NRL and AFL finals held just over a week ago.

The latest figures from the Standard Media Index (SMI) document a predictably tough September, which saw ad spend fall 24.3%, after a 17.2% decline in August and a 28.4% fall in July.

September 2020 ad spend trends [click to enlarge]

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Ad Agency Spend ad spend AFL COVID-19 digital media Footy Finals Jane Ractliffe NRL SMI social media Standard Media Index television
Latest
Two strong hearts: SCA baits ARN with new Heart Network
ARN makes key appointments ahead of upfront
Who Gives A Crap moves global marketing team to Australia
The data miners take an L
'Alive, connected and unscripted': Why brands must become the patrons of live experience

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.