F.Y.I.

Ad tech firm AppNexus launches RTB products

August 24, 2016 3:22

Ad technology firm AppNexus has launched two features that it claims will allow publishers and advertisers to solve issues with their real time bidding strategies.

The announcement:

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Advanced Deal Metrics and Bid Error Report, two features that enable publishers and advertisers to identify and remediate deficiencies associated with their Deals and Real-Time Bidding (RTB) strategies.

The new tools empower ecosystem partners to reduce friction associated with programmatic buying and selling, cut time spent troubleshooting and unlock revenue lost on rejected bids.

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