Adapting your brand’s tone of voice for audio is a must
In the new era of voice assistants and endless podcasts, getting your audio brand strategy right is more important than ever before, writes Core’s Hannah-Louise Dunne.
Not since the halcyon days of pirate radio has aural storytelling caused such a stir.
With voice search, smart home speakers and podcasts all winning new audiences, publishers and brands are continuing to test new ways to reach their target market through audio content.
And as the search for the perfect type of audio content continues, one challenge stands out:
