Ads from the weekend: Huggies; Bendigo Bank; Devondale; CUA; HostPlus; Simmonds

It was a busy weekend for new ads, so we’ve wrapped several of the latest TVCs up in one easily digestible story for you.

Huggies has launched a new campaign promoting “the new and improved Huggies Baby Wipes”.

Created by Ogilvy Sydney, the ‘Mum’s don’t miss a thing’ campaign features a mother chasing around after her child, from preventing the baby drinking from a pet’s water bowl to catching the knocked off sippy cup, with the campaign focusing on how mums want a baby wipe that also doesn’t miss a thing.

The commercial is supported by digital advertising on key parenting sites, in-store activity, social media and a sampling program.


  • Creative Director: Russell Smyth, Ogilvy & Mather
  • Senior Art Director: Wellison D’Assuncao, Ogilvy & Mather
  • Senior Copywriter: Scott Mortimer, Ogilvy & Mather
  • Senior TV Producer: Gabe Hammond, ONE20
  • TVC Director: Tracey Rowe, Window
  • TVC Post Production: FSM
  • Digital Senior Creative: Andy Cook, DT Sydney

Bendigo Bank is repositioning itself as “bigger than a bank” in a new campaign from McCann Australia.

The campaign features individuals engaging in activities from woodwork, metal work, cooking and travelling as narration talks around how the bank helps people.

Complementing the 60-second TV ad is an outdoor campaign, press, online, radio and in-branch executions.


  • Executive Creative Director: John Mescall
  • Creative Director: Pat Baron
  • Copywriter: Jim Taylor
  • Art Director: Chris Shoolman
  • TV Producer: Chelsea Nieper
  • Group Account Director: Jacki Currie
  • Account Director: Louisa Webb
  • Account Executive: Alex Haigh

Devondale has launched new product Devondale Smoothies with a campaign featuring Mr Vanderhoof, a “multi-talented maths and geography teacher” who also happens to be both a horse and a man.

Created by DDB Melbourne, the commercial sees a student drinking one of the new products during class, to be questioned by Mr Vanderhoof on what the product is. The student tells him “It’s a good mix, just like you”.

Launched over the weekend, the TV spot will also run in cinema and be supported by point of sale nationally.


  • Suzanne Douglas – General Manager, Innovations, Marketing & Special Projects
  • Pam Burnett – Head of Retail Marketing
  • Adam Hamilton – Marketing Manager, Innovation
  • Joanna Teoludzka – Brand Manager, Innovation
  • Darren Spiller – Executive Creative Director
  • Simon Bagnasco – Creative Director
  • Mike Fritz – Art Director
  • Chris Hanrahan – Copywriter
  • Simon Thomas – Head of Broadcast
  • Carol Sinclair – TV Producer
  • Lisa D’Amico/Naomi Gorringe – Group Business Director
  • Julia Sheehan – Business Director
  • Kirsten Tidswell/Hannah O’Brien – Business Executive
  • Exit Films  & Tool of North America – Production Company
  • Benji Weinstein – Director
  • Alice Grant – Producer
  • Corey Esse & Emma Lawrence – Executive Producer
  • Ryley Brown – DOP
  • Fiona Dann @ The Casting Institute – Casting
  • Dave Whittaker of The Editors – Offline Editor
  • Ziggy Zigouras @ Method Studios – Online Editor
  • Colin @ Gusto Music – Sound

CUA, a credit union, has launched a new brand positioning ‘CUA: Life rich banking’ in a new campaign.

Created by Clemenger Proximity Brisbane, the ad features a montage of special moments in life, from childhood friendships, marriage and having a family, while the overlaid narration talks about how its profits go back to customers in the form of  better rates.

Superannuation fund HostPlus celebrates the positives of life in its latest campaign which focuses on the ‘pluses’ in the everyday things in the world.

Created by Hardwire Agency Melbourne, the spot is narrated by actor Sibylla Budd (Rake).

Launched over the weekend, the TV spot also runs in cinema and is supported with a digital and print campaign.



  • Umberto Mecchi (Strategy & Marketing)
  • Carolyn Johnson (Brand & Communications)
  • Jennifer Kidd (Digital & Innovation)

Hardwire Agency Melbourne

  • Creative Team: Craig Sneddon, Angus Williams, Steven Hurley (from an idea by Andy Harrison & Stephen Flewell-Smith)
  • Creative Director: Steven Hurley
  • Client Management: Carolyn Mead & Jess Giudice
  • Digital Team: Ian Ross, Heidi YlaAlos, Rowan Attenborough, David Keys, Luke Hally
  • Agency Producer: Eyvonne Carfora
  • Production Company: EXIT Films
  • Director: Stephen Carroll/ Producer: Tobi Webster
  • Production Manager: John Sandow
  • DOP: Ryley Brown
  • Music: Gaga Music
  • Composer: Tom Iansek
  • Sound: Matt Thompson, Risk Sound
  • Post Production Offline: Graeme Pereira, The Butchery
  • Flame Operator: Eugene Richards, The Refinery
  • Grade: Edel Rafferty, Method Studios
  • Photography: Carlos Alcaide, HELL STUDIOS

New home builder Simmonds is urging audiences to get out of sharehouses or living with parents in a new campaign created by T20 Group Melbourne.

Promoting the Express range of homes, it uses the tagline ‘get out, get out fast’ to highlight how quickly consumers can get into an Express home.

The campaign features two 30-sec TVCs directed by Brett D’Souza via Annix Films.


  • Client: Simonds
  • General Manager – Group Sales & Marketing: Mark Vujovich
  • R&D / Marketing Manager: Daniel Senia
  • Agency: T20 Group
  • Client Business Manager: Brett Balsters
  • Creative Directors: Andrew Panozzo and Matthew Ellis
  • Agency Producer: Lee Robinson
  • Post Production: Nick Vargheese
  • Production Company: Annix Films
  • Production Company Executive Producer: Ash Harris
  • Production Company Producer: Steve Jablonski
  • Director: Brett D’Souza
  • Sound: Final Sound
  • Media Agency: Media Kitchen

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