Forethought warns Aussie advertisers of negative impacts of election ads
Marketing analytics and strategy advisory firm Forethought has warned Australian advertisers of the brand-safety risks of advertising during the weeks leading up to the 2022 Federal Election on the 21st of May.
In a statement from its executive chairman Ken Roberts, Forethought said it is now “time for brands that are concerned for the efficacy of their advertising to go into communication hibernation until post the election” to minimise the chances of their ads being negatively impacted by the hangover sentiments from political advertising.
