After two Royal Commissions, can Crown’s new ad redeem its brand?
Crown Resorts has unveiled a new brand platform and campaign, signalling a major shift in direction after two Royal Commissions slammed the company’s gambling practices.
The new campaign doesn’t appear to mention gambling at all, instead focusing on entertainment and food.
But industry experts question whether it will be enough to shift public perception of the brand, after the Victorian Royal Commission found that the company had engaged in conduct that was “illegal, dishonest, unethical and exploitative.”
Does it need to? It’s packed every weekend and churns over an unthinkable amount of money every day. People don’t care if you’re a bit dirty, if you’re also the only toilet in town.
When it comes to food and entertainment, I think of all the fights I saw spill out of the complex and on to Southbank.
Good (wholesome) times.
I tend to agree with Peter Wilkinson, but I will say it’s completely disingenuous rather than just a bit. It’s a nice campaign and well produced, but is it really a rebrand or just some schmancy words which don’t acknowledge any of the damage that was caused by Royal Commission findings?
But hey, they’re still bringing in millions of dollars, I don’t think they are bothered too much.
YEAH…. NA , Nothing changes