Agency head: ‘If brands want to create meaningful difference, start by earning their audience’s attention’
Founder and director of earned-first creative agency We Are Different, Stuart Terry, argues 2023 has been the agency’s most successful year due to its focus on earned media, and pushing the boundaries for clients – and that’s the future of advertising.
2024 will be a tough year economically, much like 2023 has been. Macroeconomic pressures are slipping through the cracks to the micro level, affecting budgets, risk taking and growth. Despite this, Terry feels optimistic about what the new year will bring.
In its fourth year, We Are Different’s growth this year has been “absolutely phenomenal”, Terry tells Mumbrella.
“2023 was no exception for us however, and ultimately I think that’s because of the rise and importance of what earned-first creative work means to the industry. That’s what we’ve been doing, and that’s what I see being the key to success in 2024.”
