Airplanes and adtech: The simple lesson that aviation has for digital advertising
Mike McGarry draws an unlikely parallel between adtech’s fraud problem and the data-based solutions invented by the aviation industry.
Have you ever been afraid that your plane was going to crash? If you’re anything like me, even a little bit of turbulence might turn your palms sweaty and cause your anxiety to spike.
Perhaps I’m just a wuss? Or perhaps I’ve watched too many episodes of Air Crash Investigations and Seconds from Disaster? Either way I tend to get this feeling in my head that the plane might just drop out of the sky (sorry if you’re reading this at an airport…).
To be fair, if you look at plane crash statistics, the fear of crashing is quite an irrational one. In 2016, 325 people died in 19 airplane crashes. Although that may seem like a lot, 2,500 left-handed people are killed every year from using equipment designed for those who are right handed…
Beware left handers, right handed scissors, much more dangerous than an airplane
“Airplane” (sigh). Could be worse and about yachts – sorry “sailboats”.
… as it has always been. For example, Grubb’s 1969 test for outliers.