9 Comments COMMENTS Viewability is the most meaningful metric buyers have ever had – but it needs to be used wisely
5 years ago After IAB claims ad fraud of just 4%, marketer speaking at their conference cites overseas study’s 80% figure 15
5 years ago Morning Update: Vice cuts comments; W+K recruiter reveals staff secrets; ‘MethBot’ cost advertisers $3m daily
5 years ago IAB says marketers need more support adopting fraud detection and viewability technologies