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ad fraud

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Viewability is the most meaningful metric buyers have ever had – but it needs to be used wisely

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3 years ago

Airplanes and adtech: The simple lesson that aviation has for digital advertising

3 years ago

Ad fraud might be as much your fault as it is the fraudsters’

3 years ago

More than $1m lost in revenue due to domain spoofing, News UK finds

3 years ago

Ad fraud – the quarter billion dollars we’re leaving on the table

3 years ago

Mobile ad fraud in apps: Why aren’t Australian agencies doing more?

3 years ago

Ad fraud and transparency issues force a crack down on media agency management finds WFA

4 years ago

HCF brings digital media in-house amid growing transparency debate

4 years ago

The programmatic debate is simplistic, naive and just plain wrong

4 years ago

IAB links with Coalition for Better Ads in a bid to improve online ad experience

4 years ago

Programmatic ‘simply not working’ for brands or publishers

4 years ago

Making sense of measurement

4 years ago

After IAB claims ad fraud of just 4%, marketer speaking at their conference cites overseas study’s 80% figure

4 years ago

Less than 4% of digital ads in Australia are fraudulent, claims IAB

4 years ago

Morning Update: Vice cuts comments; W+K recruiter reveals staff secrets; ‘MethBot’ cost advertisers $3m daily

4 years ago

Impact Radius puts ad fraud in sights with opening of first Australian office

4 years ago

Radiumone announces partnership with Integral Ad Science

4 years ago

IAB says marketers need more support adopting fraud detection and viewability technologies

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