Akcelo and Melbourne Racing Club’s ‘Hearts Will Race’ platform delivered the goods

The Melbourne Racing Club’s (MRC) ‘Hearts Will Race’ campaign from Akcelo was a bonafide success for the club.

Entering the market in September, the campaign leveraged a full-scale style overhaul, along with a new tagline and logo, to revitalise the MRC’s main event.

At the same time, it resulted in two TVCs that encapsulated the energy, passion and sense of community of the MRC’s Caulfield Cup Carnival into the memorable phrase, “Bahh-Boom!”