Alcohol Beverages Advertising Code reports another record breaking year

Kalila Welch

May 4, 2022 10:01

Last year’s COVID restrictions and lockdowns have led to a new record in Alcohol Beverages Advertising Code (ABAC) determinations in 2021, exceeding the previous record figures seen for 2020.

In total, ABAC’s annual report for 2021 indicates that 288 complaints were made over the course of the year, with the ABAC panel making 153 determinations, of which 80 were upheld. This compares to 208 total complaints, 208 determinations, and 53 upheld cases in the regulatory body’s 2020 report.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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