Coca Cola’s first Australian alcoholic beverage launches via Hero + McCann

Just two weeks after Coca-Cola South Pacific signed the Responsible Alcohol Marketing Code, which marks the company’s entry into Australia’s alcohol market, the company’s alcoholic seltzer brand Topo Chico has released a campaign via Hero + McCann.

The global campaign was filmed in regional New South Wales, and has already debuted in 20 markets.

The 60-second spot features a person driving through a desert with cowboys, businessmen, drag queens and brides dressed in black. The words “Topo Chico” are repeated over a beat.

Coca-Cola South Pacific’s marketing director, Kate Miller, said: “Hard seltzer is a product full of contradictions – sparkling water and alcohol makes for a light, refreshing taste. We wanted to celebrate this contradiction and the surprising things it can produce – not just in the product, but in people too. Hard Seltzer is a competitive category with lots of brands all doing the same thing. We wanted to stand out by producing a campaign that shows off Topo Chico Hard Seltzer’s personality and the light, refreshing taste.

“On top of all of this, we were able to re-create the southern feel right here in Australia, at a time when travel is out of reach. It was a pleasure working with Hero McCann from the beginning and they really brought this concept to life in a way that out-performed all of our expectations!”

Hero + McCann chief creative officer, Ben Coulson, commented: “The campaign brought to life the cool southern vibe of Topo Chico Hard Seltzer and it was damn fun to make elements of it in rural NSW.”

Hero + McCann’s other recent work includes campaigns for Centrum, eBay and Menulog.

The appointment to the Topo Chico account follows Hero + McCann’s business wins for Toyota, Maybelline New York and V2 Food.


Client – Coca-Cola

Lucie Austin – VP Marketing

Kate Miller – Marketing Director

Leigh Coleman – Marketing Manager

Pietro Pio Cirsone – Creative Strategy

Agency – HERO / McCann

Ben Coulson – Chief Creative Officer

Roshni Hegerman- Executive Strategy Director

Psembi Kinstan – Executive Creative Director

Christian Duffy – Senior Art Director

Daniel Miller – Senior Copywriter

Cinnamon Darvall – National Head of Broadcast

Simon Gawn – Client Services Director

Isabella Timar – Account Director

Production Company – Rabbit Content

Pete Moore – Director

Alex Hay – Executive Producer

Lucas Jenner – Executive Producer

Edit – The Editors

Joe Morris – Editor

Post-Production – White Chocolate

SFX / Online – Chris Grocott

Soundmix & Music – Squeak E Clean

Karla Henwood – Executive Creative Producer


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