Coca Cola’s first Australian alcoholic beverage launches via Hero + McCann
Just two weeks after Coca-Cola South Pacific signed the Responsible Alcohol Marketing Code, which marks the company’s entry into Australia’s alcohol market, the company’s alcoholic seltzer brand Topo Chico has released a campaign via Hero + McCann.
The global campaign was filmed in regional New South Wales, and has already debuted in 20 markets.
The 60-second spot features a person driving through a desert with cowboys, businessmen, drag queens and brides dressed in black. The words “Topo Chico” are repeated over a beat.
