Dove takes on the questions teen girls search on body image

Dove has taken another step in its long-running Real Beauty campaign, with the latest Australian element focusing on the internet search terms used by young girls which highlights the increasing prevalence of negative body image and eating disorders.

https://www.youtube.com/watch?v=x8K8oNdxTZw

The campaign, titled ‘Searching’, was created by Sydney agency J Walter Thompson as part of Dove’s Self-Esteem Project, which has featured in many of Dove’s campaigns since the Real Beauty project’s inception in 2004.

Tessa Black, the senior brand manager for Dove’s parent company Unilever, said the campaign was created in the hope of “ensuring that the next generation of girls grow up enjoying a positive relationship with the way they look.”