ANZ appoints Kjetil Undhjem as head of marketing and brand strategy

Kjetil Undhjem has been appointed as head of marketing and brand strategy at ANZ.

Undhjem replaces Carolyn Bendall, who departed ANZ in February after 20 years to become CMO of Swinburne University.

Undhjem will be leading ANZ’s Marketing Centre of Excellence as well as driving marketing for the retail and commercial arms of the business.

Undhjem joins from Mondelez International

Undhjem joins from Mondelez International. He joined the FMCG business in 2011 as category director for Nordic Chocolate in Zurich, then moved to Melbourne in 2014 to become category director of chocolate for Australia and New Zealand. In 2018, Undhjem moved back to Europe as senior category director of Western Europe Chocolate.

Undhjem has also spent time at Statoil and Kraft Foods Group.

Undhjem said his FMCG background will help him drive a sense of customer obsession in the banking sector.

“I’m excited to be heading up the passionate and proud marketing and brand strategy team for Australia. I look forward to the challenge of navigating the changes occurring in the financial services sector – particularly technology disruption and new competitors,” Undhjem said.

“The competitiveness and customer obsession I’ve experienced in consumer goods will form a solid platform for the changes ANZ is working through.”

ANZ’s chief marketing officer, Sweta Mehra, said: “After undertaking an extensive recruitment process, we were impressed with Kjetil’s rich background and experience across industries.

“I have no doubt his broad skill set will be a welcome addition to our Australia business and build a new chapter of marketing excellence and commercial acumen.”


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