Features

ANZ boss Beverley McGarvey on the future of Paramount+ and driving subscriber growth

Paramount+ celebrates its first birthday today, so Mumbrella’s Emma Shepherd catches up with CEO Beverley McGarvey to get an overall update on the future of the platform while she hints at an ad-supported tier and potential price hike.

Emma Shepherd

August 11, 2022 10:10

Paramount+ in Australia celebrates its first birthday today after rebranding from10 All Access, with Paramount+ ANZ executive vice president and chief content officer, Beverley McGarvey, sharing what’s next for the platform and its key strategies to drive subscriber growth.

“The key method for Paramount+ is increasing subscribers and making sure that they stay with the service,” she says. “It’s all about the content. We’ve had incredibly fast growth over the 12 months since we launched last year.”

Beverley McGarvey

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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