Attention all 90s babies: How nostalgia-filled RNB Fridays became a multi-platform brand
In 2015, SCA’s Hit Network launches RNB Fridays. What began as a one-off afternoon grew into a nation-wide listening experience and spawned live entertainment events, including RNB Fridays Live which is headlined in 2019 by Janet Jackson and the Black Eyed Peas. Mumbrella’s Hannah Blackiston spoke with head of Hit Network, Gemma Fordham,
Janet Jackson, the Black Eyed Peas, 50 Cent and Jason Derulo – four big names in music, on heavy rotation on commercial radio. Together on one ballot, with Kerri Hilson, Sisqo and Fatman Scoop, they provide an evening of throwback hits that will entertain punters with early-onset nostalgia.
This is what Southern Cross Austereo (SCA) is relying on with its RNB Fridays brand which runs across the Hit Network. What began as a single afternoon in Adelaide in 2015 has become a nation-wide listening event that appeals to a wide audience.
The Adelaide team, under Irene Hulme, were overwhelmed by the initial response, and made the decision to turn the afternoon into a weekly event. Its success saw it replicated across the Hit Network.
